#consumer insight

Publishing news tagged with #consumer insight

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Redmayne defends global publishing policy in keynote at Frankfurt conference

HarperCollins UK c.e.o. Charlie Redmayne used his keynote speech at yesterday’s The Markets Conference in Frankurt to robustly defend HC’s global publishing policy, call on publishers to ramp up consumer insight and urge publishers to work better with existing retail channels. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #keynote speech #harpercollins uk #charlie redmayne #markets conference #consumer insight

Consumer insight 'now at the heart of publishing'

Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern publishing #consumer insight #integral part #sara lloyd #communications director #pan macmillan #multiple sources

Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #consumer insight