Elizabeth Day paid tribute to the "dazzling" Transworld senior publicity manager Sophie Christopher, in her keynote speech for The Bookseller’s Marketing and Publicity Conference. Continue reading >> [ Source: The Bookseller | 2019-06-27 12:29:55 UTC ]
Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading >> [ Source: The Bookseller | 2017-06-14 00:00:00 UTC ]
Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading >> [ Source: The Bookseller | 2016-06-30 00:00:00 UTC ]
Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading >> [ Source: The Bookseller | 2016-06-29 00:00:00 UTC ]
Pinterest is a visual discovery tool focused on the future, making it ideal for publishers, the company’s marketing manager Zoe Pearson told delegates at today's Bookseller Marketing and Publicity Conference. “There are a lot of common misconceptions about what Pinterest is. We’re not a social... Continue reading >> [ Source: The Bookseller | 2015-07-01 00:00:00 UTC ]
Authors must “take up the challenge” to excel at social media, building communities around their work, while publishers must build “meaningful digital experiences powered by social media, data and technology”, Harkable co-founder Will Francis has told The Bookseller’s Marketing and Publicity... Continue reading >> [ Source: The Bookseller | 2015-07-01 00:00:00 UTC ]
The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading >> [ Source: The Bookseller | 2014-07-08 00:00:00 UTC ]
Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading >> [ Source: The Bookseller | 2014-07-07 00:00:00 UTC ]