The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Benedict Cumberbatch, David Walliams, Tamsin Greig, David Oyelowo and Paul Whitehouse will star in the upcoming TV adaptation of Judith Kerr’s classic picture book The Tiger Who Came to Tea (HarperCollins Children's Books). Continue reading at The Bookseller
[ The Bookseller | 2019-07-28 22:45:17 UTC ]
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#benedict cumberbatch
#david walliams
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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#living rooms
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#$3 billion
As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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#industry consolidation
#time warner
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Outspoken soccer superstar Megan Rapinoe will offer her takes on sports and current events in a new book for the Penguin Press. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-25 19:10:34 UTC ]
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#current events
#penguin press
#penguin random house
#book deal
In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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#great job
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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#good candidates
#market share
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#digital publishing
Picador has scooped a witty 21st century astrology guide from Twitter stars the Astro Poets, helping readers navigate their friendships, career and love life. Continue reading at The Bookseller
[ The Bookseller | 2019-07-21 12:27:31 UTC ]
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#astro poets
#love life
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Mitchell Beazley has scooped "EastEnders" actor and "Celebrity Masterchef" winner John Partridge's first cookbook, featuring dishes inspired by personal memories. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 13:09:51 UTC ]
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#celebrity masterchef
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Filming has started on a four-part BBC One dramatisation of Us by David Nicholls (Hodder & Stoughton), starring Tom Hollander and adapted by the author himself. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 16:27:10 UTC ]
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#bbc adaptation
Last night, Variety reported that Lakeith Stanfield (also known as the actual best part of Atlanta, there I said it, don’t @ me) to star in a feature film adaptation of Kwame Onwuachi’s Notes From a Young Black Chef—which is an essential cooking memoir that you should go read immediately if you... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-16 14:28:13 UTC ]
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#kwame onwuachi
#read immediately
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A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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#tv estimates
#state farm
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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#google lens
#stranger things
Lee Iacocca, the U.S. auto executive and television pitchman whose feel for consumers’ changing tastes helped produce the Ford Mustang and the Chrysler minivan and made him one of the first celebrity CEOs, has died. He was 94. His death was confirmed Tuesday by Fiat Chrysler Automobiles in a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-03 14:58:55 UTC ]
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#heart attack
#—bloomberg news
Between January and May this year, approximately 3,000 people working in the news industry were laid off or offered a buyout. That’s according to figures compiled by Challenger, Gray & Christmas Inc.—a Chicago-based firm that helps workers find new employment—and reported yesterday in a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-02 12:07:17 UTC ]
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#strictly speaking
#staff writer
#told staff
#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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#procter gamble
#saturday morning
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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#great depression
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#time warner
UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week
[ Media Week | 2019-06-26 08:28:48 UTC ]
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#sell ads
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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#google assistant
#exclusive access
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#agency rosters
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#magazine publisher
#digital media
Yellow Kite has acquired a companion journal for its bestselling spiritual guide The Power of Now by Eckhart Tolle. Continue reading at The Bookseller
[ The Bookseller | 2019-06-21 10:13:21 UTC ]
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#yellow kite