The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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The Maryland Insurance Administration said Friday it expanded its review of insurers involved in donating or selling books self-published by Mayor Catherine Pugh, whose company is now facing multiple investigations. The state regulatory agency said previously it would conduct a so-called targeted... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-06 00:00:00 UTC ]
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Maryland Insurance Administrator Al Redmer said Thursday that he’s likely to expand his investigation of insurers involved in donations or sales of Mayor Catherine Pugh’s self-published “Healthy Holly” books. The Maryland Insurance Administration — which regulates all insurers in the state — has... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-05 00:00:00 UTC ]
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The highly anticipated film adaptation of J.D. Vance's memoir "Hillbilly Elegy" has its first star: six-time Academy Award nominee Amy Adams. The actress is the first announced cast member of the planned Netflix film, which will be directed by Ron Howard, Variety reported Thursday. Screenwriter... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-05 00:00:00 UTC ]
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Sitting down in a back room at a Dave & Buster’s restaurant in Hollywood, actors Zachary Levi, Asher Angel and Jack Dylan Grazer are amped-up — and not just because they’ve been playing Tomb Raider and Space Invaders arcade games for 20 minutes. In recent days, the three have been watching... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-04 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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The Wall Street Journal plans to join a new subscription news service run by Apple, even as some other major publishers balked at the terms, two people familiar with the plans said. Continue reading at The New York Times
[ The New York Times | 2019-03-21 00:00:00 UTC ]
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Salman Rushdie’s take on Don Quixote, Elton John’s memoirs and a study of criminals in Broadmoor – a selection of the biggest and most interesting books announced at the fairQuichotte by Salman Rushdie (August 2019)Inspired by Don Quixote, this novel following the adventures of an ageing... Continue reading at The Guardian
[ The Guardian | 2019-03-15 00:00:00 UTC ]
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‘Duck Dynasty’ star Phil Robertson's call to action in ‘The Theft of America’s Soul' debuts at #3 in Religion Nonfiction, while Colleen Coble's latest romance broke into the top five in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-12 00:00:00 UTC ]
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Carnegie Medal-nominated YA author Laura Jarratt is swapping children’s books for adults, and has struck a deal with Trapeze. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Nominations are now being accepted for the PW Star Watch program, a partnership between 'PW' and Frankfurter Buchmesse, to recognize those up-and-coming members of the U.S. and Canadian publishing communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
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Max Porter’s second book Lanny (Faber) has been optioned by BBC Films, actress Rachel Weisz and The Bureau production company. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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Orion has snapped up the debut novel from “future star” Katherine Slee, revolving around a coded dedication in a children’s book. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Los Angeles police opened an investigation Monday after discovering a “large amount” of blood and two swastikas written in blood in and around a bathroom near Pan Pacific Park in the Fairfax area, authorities said. Officers were called to the 100 block of North Gardner Street about 6:45 a.m.,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-05 00:00:00 UTC ]
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The first memoir of Jonathan Van Ness, of Netflix makeover show "Queer Eye", will be published by Simon & Schuster UK in September. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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