The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
The first memoir of Jonathan Van Ness, of Netflix makeover show "Queer Eye", will be published by Simon & Schuster UK in September. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Ahead of this year’s London Book Fair, at which Indonesia will be the Market Focus country, the nation’s burgeoning book trade already looks to have plenty of potential for further growth. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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Bob Geldof, Graham Norton, Emily Eavis and Nadiya Hussain were among the guests at a packed Hachette showcase event on Monday. Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Facebook wants to connect publishers and other studio production partners with influencers to make new shows for Facebook Watch. The post Facebook Watch has a new program to fund publisher shows starring influencers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-14 00:00:00 UTC ]
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Seven Dials has acquired the “big-hearted and empowering” first book by "I'm A Celebrity" campmate Emily Atack. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Springer Nature has said the current Plan S requirement for publishers to commit to 'flip' hybrid journals to Open Access is "unnecessary, and...unacceptable for us and for many other publishers." Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Part of the same “Cities in Love” itinerary that previously included stops in Paris, New York and Rio, the wildly uneven anthology “Berlin, I Love You” exhibits telltale signs of jet lag. The format, like the others in the series, groups together intersecting stories directed by international... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-08 00:00:00 UTC ]
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As print titles continue to close, two startups may offer an answer to the news industry’s woeThe question most asked by journalists just now, aside from the routine one about Brexit, is how their trade will be funded in future. Indeed, at local level, there is increasing concern about whether... Continue reading at The Guardian
[ The Guardian | 2019-02-03 00:00:00 UTC ]
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A former editor of the New York Times takes an unsparing look at the decline of US journalismThis book about the commercial takeover of the news business is sure to make a lot of powerful people very angry. Jill Abramson takes an unsparing look at US journalism’s moral decline; as former... Continue reading at The Guardian
[ The Guardian | 2019-01-30 00:00:00 UTC ]
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Job losses follow sales or cuts at Mic, Refinery29 and elsewhere, but publishing as a whole had already shrunk sharplyRevenue-per-click, the business strategy that has informed digital publishers for years, was effectively pronounced DOA this week as leading players in a sector once viewed as... Continue reading at The Guardian
[ The Guardian | 2019-01-27 00:00:00 UTC ]
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Based on Errol Flynn’s own memoirs, this Australian action movie shows the Tasmanian actor as a real-life adventurer in the mold of the heroes he played on screen. But with its incoherent, episodic script, “In Like Flynn” lacks the worth of even a minor Flynn film. This silly swashbuckler finds... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-25 00:00:00 UTC ]
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Philip Jones talks to Tim Waterstone about the founding of his eponymous high street chain and how his early years formed his view of bookselling. Continue reading at The Bookseller
[ The Bookseller | 2019-01-21 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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Haematologist Eileen Merriman describes herself as a doctor by day, and a writer by night â so she knows about the lack of sleep described in this story. Her young adult fiction novel Invisibly Breathing will be published in March this year. This story, The Singularity of Sleep was named... Continue reading at Stuff
[ Stuff | 2019-01-05 00:00:00 UTC ]
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