The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
The Centre for Literacy in Primary Education is launching a second investigation into ethnic representation in children’s publishing after receiving funding from Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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The All Party Writers Group (APWG) has delayed the report divulging the results of its authors' earnings inquiry until June 2019 to "expand the scope" of the investigation. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
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Profile Books has won a six-way auction to publish former probation officer Eleanor Fellowes’ investigation into the UK’s prison system. Continue reading at The Bookseller
[ The Bookseller | 2018-12-05 00:00:00 UTC ]
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Hutchinson is set to publish Michael Palin’s North Korea journal after associate publisher Nigel Wilcockson acquired the Monty Python member's account of his trip to one of the world’s most isolated countries. Continue reading at The Bookseller
[ The Bookseller | 2018-12-04 00:00:00 UTC ]
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Astrophysicist and author Neil deGrasse Tyson has disputed the allegations of sexual misconduct that were made public by three women. The famous scientist defended himself in a lengthy Facebook post shortly after Fox and the producers of the television series Cosmos said they had opened... Continue reading at Slate
[ Slate | 2018-12-03 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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Sheryl Sandberg, the chief operating officer of Facebook Inc., told employees to investigate the financial interests of billionaire George Soros in response to his January criticism of the social media giant. Sandberg wanted to know if Soros had a financial incentive to criticize Facebook, the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-01 00:00:00 UTC ]
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Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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Mitchell Beazley has acquired The Home Edit: Conquering the Clutter with Style from "organisers to the stars" Clea Shearer and Joanna Teplin. Continue reading at The Bookseller
[ The Bookseller | 2018-11-24 00:00:00 UTC ]
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Chimamanda Ngozi Adichie, Zadie Smith and Philippe Sands are among the literary heavyweights leading Hay Festival Cartagena 2019's line-up in its "most ambitious year yet". Continue reading at The Bookseller
[ The Bookseller | 2018-11-22 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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British publishers experienced “extraordinary” interest in their titles at last week’s Shanghai International Book Fair, with Chinese buyers particularly interested in picture books and science titles. Continue reading at The Bookseller
[ The Bookseller | 2018-11-16 00:00:00 UTC ]
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Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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Pop culture fans are today mourning the death of Stan Lee, the comic book legend who helped bring to life such iconic superheroes as Spider-Man, Iron Man, the Incredible Hulk and X-Men. Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had... Continue reading at Advertising Age
[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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#helped bring
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Thames & Hudson will publish the debut picture book, The Star in the Forest, by Glasgow-based author and illustrator Helen Kellock. Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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#prize-winning debut
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The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
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NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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In a notice posted on its website late last week, R.R. Bowker said it has learned that unauthorized charges were occurring on cards after they were legitimately used on its www.myidentifiers.com website, which is responsible for issuing ISBNs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-05 00:00:00 UTC ]
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