The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
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A new School Journal comic book is taking a fresh approach to teaching Kiwi kids about the Treaty of Waitangi. Continue reading at Stuff
[ Stuff | 2018-08-04 00:00:00 UTC ]
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In his first regular TV role in more than a decade, Chris Rock is set to star in FX’s crime drama anthology series “Fargo.” The network announced the fourth season of the acclaimed show Friday at the Television Critics Assn. press tour in Beverly Hills. Season 4, slated to begin production in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-03 00:00:00 UTC ]
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The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-27 00:00:00 UTC ]
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The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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Beanie Feldstein, Paddy Considine and Alfie Allen have joined the cast of the adaptation of Caitlin Moran’s semi-autobiographical novel How To Build A Girl. Continue reading at The Bookseller
[ The Bookseller | 2018-07-18 00:00:00 UTC ]
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"Lifestyle influencer" Patricia Bright is writing a book about career flexibility, freelancing and financial freedom for HQ. Continue reading at The Bookseller
[ The Bookseller | 2018-07-18 00:00:00 UTC ]
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Sen. Kamala Harris of California, a rising star in the Democratic Party who is sometimes cited as a possible presidential contender in 2020, has a book deal. Penguin Press announced Tuesday that Harris' "The Truths We Hold: An American Journey" will come out Jan. 8. According to Penguin, Harris... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-17 00:00:00 UTC ]
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Space travel is the subject of a new conference from Nature Research and NASA, and Springer Nature creates two new journals in applied science and medicine. The post Springer Nature Opens New Journals; Nature Research Creates New Conference With NASA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-12 00:00:00 UTC ]
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In 2008, 18-year-old University of Connecticut small forward Maya Moore became the first-ever freshman (male or female) to be named Big East conference player of the year in basketball. Ten years and four WNBA championships later, Moore is making history again. SLAM magazine, the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-11 00:00:00 UTC ]
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The BA Children’s Bookselling Group has revealed Lauren St. John’s Kat Wolfe Investigates (Macmillan Children's) as its next Independent Booksellers Children’s Book of the Season for Summer. Continue reading at The Bookseller
[ The Bookseller | 2018-07-10 00:00:00 UTC ]
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Fleet has acquired We Swim to the Shark, a personal story of big fears, strange fish and diving by Georgie Codd. Continue reading at The Bookseller
[ The Bookseller | 2018-07-10 00:00:00 UTC ]
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The annual list of the book trade’s next generation features a number of youngsters who are already right at the heart of the contemporary book trade. Continue reading at The Bookseller
[ The Bookseller | 2018-07-07 00:00:00 UTC ]
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The creator of television's 'CSI' franchise and his wife create a new series of teen-told tales as graphic novels, Simon & Schuster distributing. And Sweden's still young Thunderful Publishing has a new acquisition in Rising Star Games. The post Industry Notes: Zuiker Press’ Issue-Based... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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SERIES Civilizations This docu-series narrated by Liev Schreiber concludes with a look at the importance of art in the modern age. 8 p.m. KOCE The Bold Type Kat (Aisha Dee) tries to shake things up at work in a new episode of this comedy-drama set in the world of magazine publishing. 8 p.m.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-03 00:00:00 UTC ]
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After a change Facebook made June 28, you can now see how much publishers advertise on the platform. The post Here’s how many Facebook ads some publishers are running on their main pages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-02 00:00:00 UTC ]
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Cuts have eroded the quantity and quality of the press. We must have a say on where to go nextHere is the news. Newspaper publishing revenues from both circulation and print advertising, have plunged by more than half over the past decade, down from almost £7bn to just over £3bn. Here’s more... Continue reading at The Guardian
[ The Guardian | 2018-07-01 00:00:00 UTC ]
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