Bonnier Books UK’s new list Heligo Books is seeking to broaden the market for business and smart thinking books by reaching new audiences with strong branding, says its editorial director Rik Ubhi. Continue reading >> [ Source: The Bookseller | 2021-12-17 03:27:21 UTC ]
In Frankfurt as part of the fair's 2019 Invitation Program, Egyptian publisher Mohamed Sabry has seen success with his fresh approach to running Kayan Publishing. The post Mohamed Sabry Brings Youthful Energy and Fresh Approaches to his Egyptian Publishing House appeared first on Publishing... Continue reading >> [ Source: Publishing Perspectives | 2019-10-18 07:17:49 UTC ]
A new School Journal comic book is taking a fresh approach to teaching Kiwi kids about the Treaty of Waitangi. Continue reading >> [ Source: Stuff | 2018-08-04 00:00:00 UTC ]
By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to... Continue reading >> [ Source: Advertising Age | 2017-01-27 00:00:00 UTC ]