By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to... Continue reading at Advertising Age
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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If we are fortunate, then this past week may come to be seen as a turning point: the victory of president-elect Joe Biden; the announcement of a potential vaccine; the lifting of the most severe Covid-19 restrictions in Wales; and the moment at which the industry found its voice and declared... Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 20:45:59 UTC ]
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Hilary Mantel signed copies of The Mirror & The Light (Fourth Estate) for lucky fans ahead of today’s official publication as the book’s cover was beamed on to the Tower of London. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 07:49:45 UTC ]
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In the first volume of her memoir (which she hasn’t read), she explores her difficult childhood, her fraught marriage to Sonny Bono and how she found her voice. Continue reading at The New York Times
[ The New York Times | 2024-11-17 10:00:52 UTC ]
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Publishers continue to invest in webcomics, finding that fans of online content will still buy the memento that is a bound book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Lack of time, difficulties with scientific rigour, an uninterested public … television meteorologists open up about why they’re so quiet about the reasons for extreme conditionsWhy do TV and radio forecasts rarely contextualise extreme weather events in terms of the climate crisis? After all,... Continue reading at The Guardian
[ The Guardian | 2024-10-25 14:00:08 UTC ]
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This audiovisual installation feels like being in the middle of a science fiction film. Continue reading at The Conversation
[ The Conversation | 2024-10-24 12:27:45 UTC ]
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Horror for all scaredy-types, recent post-apocalyptic fiction, historical fiction set in Scotland, and much more on Book Riot today. Continue reading at Book Riot
[ Book Riot | 2024-10-23 15:30:00 UTC ]
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Whether you're in the mood for a branching-path horror novel, or even a spooky-scary memoir from a Navajo Ranger, this fall has you covered. Continue reading at Book Riot
[ Book Riot | 2024-10-23 14:00:00 UTC ]
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Amazon is sunsetting the Kindle Oasis. This decision means there will be no models of the ereader remaining with physical buttons for turning pages. "Once current inventory of Kindle Oasis sells out online and in stores, we will not restock the device," Amazon rep Devon Corvasce told The Verge.... Continue reading at Engadget
[ Engadget | 2024-10-16 21:35:39 UTC ]
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Amazon's latest version of its popular Kindle Paperwhite has arrived, marking the sixth iteration if you're keeping score at home. The new model is the thinnest Paperwhite yet and has a refreshed 7-inch screen that's a touch larger than the previous model's 6.8-inch display. It also has the... Continue reading at Engadget
[ Engadget | 2024-10-16 13:00:50 UTC ]
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Creators including Michael Deforge, Lemony Snicket, and Tillie Walden have partnered with the independent San Francisco–based comics publisher and comics shop Silver Sprocket on one-of-a-kind prints to support a new fundraising effort. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-09 04:00:00 UTC ]
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Forty years after the publication of Leaving the Land, Pulitzer Prize finalist Douglas Unger returns with his fifth novel, Dream City, an excoriating tale of hope, greed, and betrayal in Las Vegas. C.D. Reinhart is Unger’s fatally flawed protagonist, a failed actor bent on self-improvement who... Continue reading at Electric Literature
[ Electric Literature | 2024-10-08 11:05:00 UTC ]
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We’re celebrating our 15th birthday, which makes us about as old as Poe would have been in literary magazine years. In honor of this glorious milestone, we’re throwing a party! Join our esteemed hosts, Emma Copley Eisenberg, Vanessa Chan, Deesha Philyaw, and Clare Sestanovich, as well as EL... Continue reading at Electric Literature
[ Electric Literature | 2024-09-06 11:15:00 UTC ]
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Catch up on the latest news relevant to libraries, including upcoming adaptations, high profile book club picks, and more. Continue reading at Book Riot
[ Book Riot | 2024-08-09 15:45:00 UTC ]
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Amid a slew of exciting comics announcements and launches, Marvel flexed its massive budget at this year's convention with a drone show and other spectacles, while attendees and exhibitors alike expressed concerns over the cost of doing business at the con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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Recent releases in fiction, nonfiction and comics that caught our attention. I Was a Teenage Slasher by Stephen Graham Jones Stephen Graham Jones is something of an expert on slashers. The author has tackled the genre in a slew of his novels (most notably in the Indian Lake Trilogy, with its... Continue reading at Engadget
[ Engadget | 2024-07-20 13:30:12 UTC ]
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Books with short chapters, Christmas in July Reads, YA book out this week, and much more on Book Riot today. Continue reading at Book Riot
[ Book Riot | 2024-07-16 00:08:38 UTC ]
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As the world’s largest independent seller of new and used books, ThriftBooks is known to customers as the place to purchase affordable books and locate hard-to-find titles. But the online retailer also plays another important role: helping libraries raise significant funds from unneeded books.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
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