By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
Amazon has begun notifying Comixology users that they’ll no longer be able to read comics on the app come December 4. Comixology is merging with the Kindle app, and users’ libraries will soon only be accessible via the latter. The move caps off the ruination of... Continue reading at Engadget
[ Engadget | 2023-11-15 21:39:11 UTC ]
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The NBCC virtual awards ceremony Thursday evening was an upliffting affair, with a diverse group of award recipients underscoring the importance of books, both to audiences today and to future generations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Bonnier Books UK’s new list Heligo Books is seeking to broaden the market for business and smart thinking books by reaching new audiences with strong branding, says its editorial director Rik Ubhi. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:27:21 UTC ]
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Disney held its first-ever Disney+ Day on Friday, and wouldn’t you know it, new content from Marvel Studios dominated the slate, with the company announcing or providing updates on 12 different live-action and animated shows. You can see an early look at footage from some of the upcoming shows... Continue reading at Engadget
[ Engadget | 2021-11-12 18:47:14 UTC ]
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Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading at Engadget
[ Engadget | 2021-08-22 16:00:37 UTC ]
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On this episode of Personal Space: The Memoir Show, Sari Botton interviews Maggie Smith, whose inspirational memoir, Keep Moving: Notes on Loss, Creativity, and Change, is published by Atria/One Signal Publishers. In the book, Smith intersperses bits of memoir — about moving forward after... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-09 08:48:58 UTC ]
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To our FOLIO: Community The outpouring of positive reflections on FOLIO: we have seen since our announcement that we will discontinue regular reporting on the magazine publishing industry is a testament to the dedication and talent of those who contributed to FOLIO:’s success over so many... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-31 15:27:55 UTC ]
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To our FOLIO: Community The outpouring of positive reflections on FOLIO: we have seen since our announcement that we will discontinue regular reporting on the magazine publishing industry is a testament to the dedication and talent of those who contributed to FOLIO:’s success over so many... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-31 15:27:55 UTC ]
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Every industry is experiencing a digital transformation. For some, the pandemic has accelerated this transformation. Others, like retail, travel and QSR, are trying to quickly adapt to the new criteria of our on-demand world. Consumers are permanently changing their online consumption habits,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 14:20:39 UTC ]
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As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
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Today, employees at the Little, Brown and Company imprint of the Hachette Book Group have organized a walkout in protest of the company’s announcement that it will be moving forward with the publication of Woody Allen’s memoir, Apropos of Nothing. Allen’s memoir was purchased by Hachette’s... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-05 21:02:55 UTC ]
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President and CEO Tom Harty opened Meredith Corp.'s quarterly earnings call Thursday morning by declaring the integration of the now two-year-old Time Inc. acquisition "largely complete," leaving the company in "the strongest competitive position in its history." Performance in Meredith's... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 19:40:45 UTC ]
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In Frankfurt as part of the fair's 2019 Invitation Program, Egyptian publisher Mohamed Sabry has seen success with his fresh approach to running Kayan Publishing. The post Mohamed Sabry Brings Youthful Energy and Fresh Approaches to his Egyptian Publishing House appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-18 07:17:49 UTC ]
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As the clergy sex abuse scandal continues to rock the Catholic Church, denominational publishers are putting a tighter focus on mission-driven titles while also delving into mainstream trends, politics, and books aimed at younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
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As she celebrates a series of career milestones—which coincide with the 20th anniversary of her publisher, Dafina Books—the author starts a new chapter by revisiting classic characters in the long-awaited sequel to her first novel, My Brother’s Keeper. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-24 04:00:00 UTC ]
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Following last week's news that Baker & Taylor is ending its retail wholesale business, the American Booksellers Association wrote to members to say it was working to limit any damage to the community and find the best solutions for moving forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-06 00:00:00 UTC ]
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Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
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A new School Journal comic book is taking a fresh approach to teaching Kiwi kids about the Treaty of Waitangi. Continue reading at Stuff
[ Stuff | 2018-08-04 00:00:00 UTC ]
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The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek
[ AdWeek | 2017-04-24 00:00:00 UTC ]
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Technology, quality content, and risk-taking were the top lessons from this year's American Magazine Media Conference. The post Taking Risks and Moving Forward: Lessons From AMMC 2017 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-10 00:00:00 UTC ]
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