By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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A strong holiday shopping season, an improved fulfillment operation, and cost cuts including an estimated 27,000 layoffs resulted in a $30 billion profit for Amazon in 2023 following a loss of $2.7 billion in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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#$30 billion
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at AdWeek
[ AdWeek | 2024-02-01 20:46:18 UTC ]
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The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple’s longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it’s been for decades. From a... Continue reading at Engadget
[ Engadget | 2024-01-24 16:15:20 UTC ]
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This year, 100% of Hachette Book Group's overall paper usage came from Forest Stewardship Certified and Sustainable Forestry Initiative fiber. Use of recycled fiber, however, fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-19 05:00:00 UTC ]
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In her farewell as a PW columnist, Sari Feldman reflects on the importance of reading instruction, inspired by her new full-time gig: grandmother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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“The world here beats faster than a hummingbird’s wings,” writes Alexandra Chang in her new collection Tomb Sweeping. Chang, the author of Days of Distraction and a National Book Foundation 5 Under 35 recipient, writes poignantly about tenuous connection. In these stories, a wealthy housewife... Continue reading at Electric Literature
[ Electric Literature | 2023-11-02 11:00:00 UTC ]
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Mind-body-spirit houses are adding titles for children centered on earth-based spirituality, magic, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
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Novelist, playwright and screenwriter Marie Ndiaye has had the attention of the French literary world since she published her first novel, As to the Rich Future, at seventeen. Born in Pithiviers, the daughter of a French school teacher mother and a Senegalese father, she won the 2001 Prix Femina... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-24 08:20:28 UTC ]
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Computer languages are ultimately rendered in ones and zeros, even AI programs. Though this technology is new, the concept it’s hinged on is not. Isaac Asimov’s iconic science fiction collection I, Robot, tells the story of androids created at U.S. Robots and Mechanical Men Inc. The androids... Continue reading at Fast Company
[ Fast Company | 2023-10-17 06:00:00 UTC ]
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The award-winning, bestselling book All the Light We Cannot See by Anthony Doerr has been adapted into a Netflix miniseries. Continue reading at Book Riot
[ Book Riot | 2023-10-03 17:49:41 UTC ]
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Van Nuys native Paul Yamazaki, a longtime veteran of San Francisco landmark City Lights, will receive a lifetime honor at the National Book Awards next month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-09-06 14:00:49 UTC ]
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In Alissa Hattman’s debut novel Sift, the world, at first, appears hostile to life, nearly uninhabitable. Skies darken with toxins and smoke. Food, especially produce, is scarce. Drinking water is limited, a result of rivers and other natural bodies that have been poisoned. Fires rage and a... Continue reading at Electric Literature
[ Electric Literature | 2023-09-05 11:00:00 UTC ]
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H.G. "Buzz" Bissinger said whoever decided to use the software to pull his book from the Mason City school district is a "complete idiot." Continue reading at The Huffington Post
[ The Huffington Post | 2023-08-18 15:13:40 UTC ]
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As interest in translated literature grows, small presses like Two Lines, which celebrates its 10th anniversary this September, are eager to introduce new international authors to Anglophone readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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We round up the very best manga adaptations to watch (along with one title that should never see the light of day). Check out our picks! Continue reading at Book Riot
[ Book Riot | 2023-07-26 10:33:00 UTC ]
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
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Watching the new TV adaptation of Gene Luen Yang’s graphic novel American Born Chinese on Disney+, I feel like one of the Chinese immortals in the show who emerges from his den in the basement of a dim sum restaurant: it is as if several lifetimes have passed since I first experienced this... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-15 08:53:31 UTC ]
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The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
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