By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Molly Baz, the cookbook author whose recent billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, is following up that controversy with a new sponsorship. Baz, in a timely alliance with Kellogg's, will become the first pregnant woman to appear on... Continue reading at AdWeek
[ AdWeek | 2024-06-04 13:00:00 UTC ]
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AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking... Continue reading at PC World
[ PC World | 2024-05-22 14:28:16 UTC ]
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#science fiction
If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over... Continue reading at AdWeek
[ AdWeek | 2024-05-14 21:45:47 UTC ]
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Mayor Eric Adams’ administration is mounting a push for state lawmakers to pass a set of bills loosening some of the rules that govern the city’s notoriously slow capital process, which city leaders say would allow major projects to get done more quickly and cheaply.The city needs permission... Continue reading at Crains New York
[ Crains New York | 2024-05-09 10:03:04 UTC ]
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#libraries
Deal part of Google News Initiative to fund various journalism projects and content from news organizations. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-05-01 13:36:48 UTC ]
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#news corp
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The books will be released sequentially, starting with Harry Potter and the Philosopher’s Stone, with a full cast of yet-to-be-named actors and a ‘groundbreaking new soundscape’New audiobooks of all seven titles in JK Rowling’s Harry Potter series will be released exclusively on Audible in late... Continue reading at The Guardian
[ The Guardian | 2024-04-25 16:37:29 UTC ]
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When SPD (Small Press Distribution) announced its sudden and immediate closure at the end of March, hundreds of small and indie presses were not only caught off-guard but immediately thrown into existential limbo. Publishers and authors took to whatever platforms they had available to share... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-25 16:35:33 UTC ]
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Journalist Sasha Vasilyuk’s debut novel Your Presence Is Mandatory is a poignant look at the reverberating effects of war through the story of a Ukrainian World War II veteran’s struggle to hide a damaging secret for the sake of his family. Vasilyuk’s book begins with death—the first chapter... Continue reading at Electric Literature
[ Electric Literature | 2024-04-25 11:00:00 UTC ]
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Mayor Eric Adams announced a revised $111.6 billion budget plan on Wednesday that avoids new spending cuts and increases estimates of the city’s tax haul, reflecting his administration’s increasingly sunny view of New York’s finances. But the proposal rebuffs the City Council’s request to undo... Continue reading at Crains New York
[ Crains New York | 2024-04-24 16:53:57 UTC ]
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The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
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Simon & Schuster appears to be thriving as it turns 100, a book restorer reveals the surprising secrets of her work, and more news. Continue reading at Book Riot
[ Book Riot | 2024-04-11 13:56:20 UTC ]
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The milestone comes after a particularly turbulent period, when the publisher was put up for sale and bought by a private equity firm. Since then, investments have boosted morale and helped it grow. Continue reading at The New York Times
[ The New York Times | 2024-04-10 15:26:51 UTC ]
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
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As the middle grade graphic novel category has grown in recent years, the number of graphic adaptations of middle grade books has exploded. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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As the middle grade graphic novel category has grown in recent years, the number of graphic adaptations of middle grade books has exploded. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 04:00:00 UTC ]
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Wiley’s ongoing restructuring and streamlining efforts began to bear some fruit in the quarter ended January 31, 2024, prompting the company to raise its earning forecast for the fiscal year ending April 30. CEO Matthew Kissner said that the company expects continued “material performance and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
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During Winter Institute's closing keynote in Cincinnati, author and presidential historian Doris Kearns Goodwin praised indie booksellers and discussed her deeply personal new book, 'An Unfinished Love Story.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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A February 7 group reading at City Lights Books amplified the voice of Gazan poet Mosab Abu Toha and benefited the Middle East Children's Alliance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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#palestinian poet
In 'Fourteen Days,' the Authors Guild shows off its storytellers, including Dave Eggers, Celeste Ng, Scott Turow, Mira Jacob, Tommy Orange, Tess Gerritsen, R. L. Stine, Weike Wang and Ishmael Reed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-06 16:00:00 UTC ]
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