The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Francesca Cavallo and Elena Favilli, creators of 'Good Night Stories for Rebel Girls,' were named PW Star Watch Superstars at a party at Marquee New York in Manhattan on September 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
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Praised for 'heralding a "rebellious" new generation through their work,' Timbuktu Labs' Francesca Cavallo and Elena Favilli share this year's highest PW Star Watch honor–and trip to Frankfurter Buchmesse. The post Frankfurt-Bound: ‘Rebel Girls’ Cavallo and Favilli Named PW Star Watch 2018... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-13 00:00:00 UTC ]
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Actors Jeremy Irons, Maxine Peake, Zoë Wanamaker and Christopher Eccleston have joined a campaign, organised by Comma Press, calling for an end to the British policy of immigration detention. Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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The main characters in a new children's book bear an uncanny likeness to New Zealand's first family. Continue reading at Stuff
[ Stuff | 2018-09-04 00:00:00 UTC ]
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The Publishers’ Association of South Africa (PASA) and its 91 members are under investigation by the country's competition authority over alleged price-fixing on books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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The former Guardian editor details a revolution in journalism. Can it still perform its vital, truth-telling role?Truth is a small word liable to sanctimonious overuse and philosophical dispute, but in its humblest sense of accurate and verifiable information we like to think we know it when we... Continue reading at The Guardian
[ The Guardian | 2018-09-01 00:00:00 UTC ]
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We profile 47 members of the publishing community who have drawn lots of attention early in their careers and from whom much more is expected. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Corsair is publishing The 10 Commandments, a "rock star’s guide to life" from Q Magazine. Continue reading at The Bookseller
[ The Bookseller | 2018-08-31 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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As the editor of the Guardian through a period of tumultuous industry change, Alan Rusbridger says that the news sector needs to be fixed. Continue reading at The Bookseller
[ The Bookseller | 2018-08-28 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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HarperNonFiction has acquired Challenge Accepted!, a "part-memoir, part-comedy routine, part-advice manual" by actor, writer, comedian Celeste Barber. Continue reading at The Bookseller
[ The Bookseller | 2018-08-25 00:00:00 UTC ]
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As the Washington Nationals conducted a fire sale of veteran players, sending second baseman Daniel Murphy to the Cubs and first baseman Matt Adams to the Cardinals, the Dodgers put in a claim to to acquire the biggest star on Washington’s roster: Bryce Harper. “I think we claimed him,” manager... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
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In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget
[ Engadget | 2018-08-16 00:00:00 UTC ]
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Jeff Tweedy, the alternative country pioneer and frontman of the band Wilco, has written a memoir that's slated for release in November. Tweedy's "Let’s Go (So We Can Get Back): A Memoir of Recording and Discording With Wilco, Etc." is scheduled for publication on Nov. 13 by Dutton. In a news... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-14 00:00:00 UTC ]
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Publishers Weekly and Frankfurter Buchmesse have announced the "Top Honorees" of the fourth annual PW Star Watch program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-14 00:00:00 UTC ]
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"Absolutely Fabulous" actress and stand-up comedian Helen Lederer is launching a new literary award in a bid to give female comic writing "the exposure and praise it deserves". Continue reading at The Bookseller
[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Weidenfeld & Nicolson is publishing an investigation into depression, which makes a case for embracing both art and science to better understand and treat the condition. Continue reading at The Bookseller
[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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