The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Two years ago, Gabriella Page-Fort, editorial director at AmazonCrossing, was celebrated as the top honoree for the annual PW Star Watch program, a partnership between Publishers Weekly and Frankfurter Buchmesse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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The Toronto Comic Arts Festival, an international show of indie comics and graphic novels, was held May 11 and 12 at the Toronto Reference Library, and honored acclaimed manga artists Junji Ito and Hiromi Takashima; PW also interviewed Oni Press publisher James Lucas Jones about the recent... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-15 04:00:00 UTC ]
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Since he was the top Star Watch honoree in 2016 HarperCollins Children’s Book editor Andrew Eliopulos has continued to focus on bringing diverse voices to readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-15 04:00:00 UTC ]
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Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-15 00:00:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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Naomi Wolf had a plan: get a doctorate, write scholarly work, and teach. In 1985, she received a Rhodes Scholarship and was preparing to write a thesis on images of women in 18th- and 19th-century Britain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Collaborators Haring and Connolly weave an entrancing middle grade mythology about kids who must take care of the stars. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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The top honoree in the PW Star Watch program’s first year was the art director at Riverhead Books, who is still pushing the limits of design and creativity to engage readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 04:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Cover stars: Chip and Joanna Gaines, who rose to fame through their hit HGTV... Continue reading at Advertising Age
[ Advertising Age | 2019-05-07 00:00:00 UTC ]
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Quadrille has acquired blogger and Instagrammer Charlie Watson’s cookbook, Cook, Eat, Run. Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
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Fourth Estate will publish two more Slay in Your Lane titles following the success of the first book by Yomi Adegoke and Elizabeth Uviebinené. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Head of Zeus has acquired a “gripping” investigation into the fashion industry by journalist Dana Thomas. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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Facebook Inc. estimated that it will cost as much as $5 billion to resolve a U.S. investigation into its privacy practices, as the social-media giant moves to put the fallout from the Cambridge Analytica scandal behind it. Facebook said Wednesday that it took a $3-billion charge related to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
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Facebook Inc. estimated that it will cost as much as $5 billion to resolve a U.S. investigation into its privacy practices, as the social-media giant moves to put the fallout from the Cambridge Analytica scandal behind it. Facebook said Wednesday that it took a $3-billion charge related to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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The Los Angeles Times won the Pulitzer Prize for investigative reporting Monday for its series of stories that exposed a USC gynecologist accused of sexually abusing hundreds of students during three decades at a campus clinic. Three investigative reporters with The Times — Harriet Ryan, Matt... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
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Shooting has begun on a Studiocanal and Netflix movie adaptation of Matt Haig’s children’s book A Boy Called Christmas (Canongate). Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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