The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Penguin Random House has announced a star-studded cast including "Fleabag" and "Game of Thrones" actors to narrate a new series of 50 Penguin Classics audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 22:34:58 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Anna Russell on the Bullet Journal notebook-organization system and its inventor, Ryder Carroll, the author of the best-selling book “The Bullet Journal Method.” Continue reading at New Yorker
[ New Yorker | 2019-09-07 09:00:00 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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This year marks the fifth anniversary of Star Watch, a partnership between Publishers Weeklyand the Frankfurter Buchmesse, which recognizes outstanding individuals who further the cultural and economic success of publishers, bookstores, and the industry at large. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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PW Star Watch has selected five finalists from the 50 honorees selected for its fifth annual award. One “Superstar” will be named at the PW Star Watch celebratory event on Wednesday, September 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-05 04:00:00 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Margaret Wise Brown’s classic children’s book Goodnight Moon was published on this day in 1947. It’s widely beloved, well-reviewed, and much parodied, and also hated intensely by a serious few. You know where this is going—I compile at least one of these one-star reviews pieces a month, but I... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-03 08:50:11 UTC ]
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Police are investigating after burglars broke into London's Housmans Bookshop and stole the store's cash drawer and charity box last week. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 10:02:54 UTC ]
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In the annual PW Star Watch program, emerging talents in the North American publishing markets are honored. A 'Superstar' goes to Frankfurter Buchmesse. The post PW Star Watch Names 50 Honorees for 2019, Its Fifth Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-21 04:30:39 UTC ]
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Octopus imprint Hamlyn has bagged a book of anecdotes, laugh-out-loud moments and uplifting life lessons from ITV panel show “Loose Women”, marking its 20th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 04:41:45 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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Throughout the year, we report on the good and bad things happening in and around the print and digital publishing world. Sometimes the stories offer true inspiration, while other times they make us and our readers cringe. But that’s business. What’s always consistent in what we report is... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 19:29:59 UTC ]
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On Saturday morning, ABC News reported that Jeffrey Epstein—the financier recently charged with trafficking underage victims for sex—had killed himself in his jail cell. Other outlets were quick to follow up. So were conspiracists. Baseless theories flooded the internet from every conceivable... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-08-12 11:54:50 UTC ]
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On Wednesday, without prior warning, Pacific Standard, an award-winning magazine that has done substantive journalism on environmental and social justice, announced its imminent closure. The Social Justice Foundation, a nonprofit backed by SAGE, an academic publisher, yanked its funding from... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-08-09 12:12:17 UTC ]
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Pan Macmillan has snapped up the autobiography of Shane "Shakey" Byrne, the most successful British Superbike Championship rider in history, in a three-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 00:46:31 UTC ]
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Bonnier Books UK imprint Lagom has picked up a breastfeeding guide from Instagram star and mum-of-three Chantelle Edmunds. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 15:29:10 UTC ]
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Inquiry told leaks to media can have ‘catastrophic’ consequences and federal police’s independence and press freedom are not ‘inherently in conflict’The Australian federal police has pushed back against calls for greater safeguards on the issue of warrants that interfere with press freedom,... Continue reading at The Guardian
[ The Guardian | 2019-07-31 07:30:13 UTC ]
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Fifty honorees from the U.S. and Canada were chosen for the fifth annual PW Star Watch program for their trailblazing spirit, innovative problem-solving, and leadership qualities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-30 04:00:00 UTC ]
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