The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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The only actor to appear in every film of the Skywalker saga reflects on his experience in the book “I Am C-3PO: The Inside Story.” Continue reading at The Washington Post
[ The Washington Post | 2019-12-20 13:00:00 UTC ]
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#inside story
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The Journalism entry site is now open for the 2020 cycle. As entrants begin to take stock of their eligible Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-18 15:50:38 UTC ]
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#pulitzer prize
Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek
[ AdWeek | 2019-12-17 19:35:26 UTC ]
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#real-world examples
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In an open letter sent today (Tuesday 17th December) to research funder consortium cOAlition S, Springer Nature has urged the coalition to make amendments to its proposed framework on transformative journals, currently out for consultation. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 23:07:57 UTC ]
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In Enough as You Are, Weber uses faith and love to combat feelings of inadequacy and build self-esteem. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
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#north star
Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Bonnier Books UK is publishing a second book with ex-Special Forces soldier Matthew "Ollie" Ollerton, the star of Channel 4's show "SAS: Who Dares Wins", in 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 12:19:26 UTC ]
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#dares wins
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Journalism is arguably in one of the most fragile states since Gutenberg’s advent of the printing press almost 600 years Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-13 17:13:57 UTC ]
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#save journalism
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Writer and actress Phoebe Waller-Bridge has revealed her writing tips and the “joy” of adapting another’s work in a rare public appearance on Sunday (8th December) at the Southbank Centre, marking the publication of Fleabag: The Scriptures (Sceptre). Continue reading at The Bookseller
[ The Bookseller | 2019-12-09 05:43:34 UTC ]
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Headline Home has acquired a "part memoir, part guide", Real Life Money, by the woman who posted anonymously about her journey out of debt as @myfrugalyear on Instagram. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 14:05:55 UTC ]
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In 1977––just three years after the publication of Tom Wolfe’s The New Journalism, a landmark, incendiary anthology that declared journalists using fictional technique had erased the novel as literature’s dominant form—I was fresh out of college and had just landed my first job as a journalist.... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-06 09:48:12 UTC ]
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#tom wolfe
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his has been the autumn of discontent for investigative TV journalists. Ronan Farrow’s bestselling book “Catch and Kill” detailed his Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-02 18:00:13 UTC ]
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#tv networks
#ronan farrow
#bestselling book
While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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HarperCollins has acquired “a heartwarming tale” of the friendship between car crash survivor Kerry Irving and Max the Springer Spaniel after their story proved a social media hit. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 11:02:19 UTC ]
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#harpercollins
Here’s a quick look at some notable books—new titles from the likes of Nina MacLaughlin, JP Gritton, Saskia Hamilton, Stephen Dunn, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning... Continue reading at The Millions
[ The Millions | 2019-11-19 10:59:52 UTC ]
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#stephen dunn
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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#christmas advert
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#john lewis
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#bookseller
After Hearst Connecticut Media reported on a lawsuit alleging past sexual abuse at the Boys & Girls club in Greenwich, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-15 08:00:25 UTC ]
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#hearst
Carmen Maria Machado explains why she dedicated a chapter of her new book to recapping a sci-fi show from the ‘90s. Continue reading at Slate
[ Slate | 2019-11-14 23:07:23 UTC ]
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#star trek
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#memoir