The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Under-represented writers' platform Untitled is launching an online journal of pieces on the pandemic after its first salon of 2020 was cancelled due to the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 17:23:31 UTC ]
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PW Star Watch, honoring leadership in the North American markets, will contribute to the Book Industry Charitable Foundation's pandemic-related efforts. The post PW Star Watch 2020 Partnership Will Contribute to Binc’s Pandemic Response appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-21 12:30:51 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Kristen Millares Young’s whip-smart debut is all about stories — especially the ones people tell about themselves and to themselves, to make life meaningful and livable. Continue reading at The Washington Post
[ The Washington Post | 2020-04-15 14:41:22 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Kind acts and thoughtful generosity shine through the darker moments of this crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-07 12:25:42 UTC ]
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Nominations are now open for the sixth annual PW Star Watch program, organized by Publishers Weekly and Frankfurter Buchmesse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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I often talk about how I created A Phoenix First Must Burn, my anthology of fantasy stories by black women authors, for my younger self, a girl who loved fantasy and science fiction and so desperately wanted to see herself in those worlds. It’s a strange experience to create the thing you wanted... Continue reading at Electric Literature
[ Electric Literature | 2020-03-25 11:00:00 UTC ]
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Welcome to episode one of The Antibody Reading Series, a weekly reading and Q and A hosted by Brian Gresko. Tonight’s guests are Kendra Allen, Maisy Card, and Hilary Leichter. You can buy their books from The Antibody‘s local indie, Greenlight Bookstore or from Bookshop.org: Kendra Allen, When... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-24 23:55:25 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Johns Hopkins University press will make 1,400 books and 97 journals accessible for free for the remainder of the spring semester to both students and the general public via the Project MUSE platform—the latest in a number of university presses making similar arrangements. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-18 04:00:00 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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OLIVER MORTON’S The Moon is a masterpiece of science journalism that throws fresh light on its eponymous subject. Morton mines fields as diverse as aerospace science, history, astrobiology, mythology, geology, and science fiction in pursuit of lessons the Moon can teach us about space... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-03-06 20:00:57 UTC ]
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At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Beloved stars of the Harry Potter and Fantastic Beasts films will voice the first ever audiobook edition of J.K. Rowling's THE TALES OF BEEDLE THE BARD, with proceeds to benefit the Lumos foundation. Continue reading at Book Riot
[ Book Riot | 2020-02-27 16:09:37 UTC ]
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J K Rowling’s The Tales of Beedle the Bard is being released as an audiobook read by Harry Potter stars. Continue reading at The Bookseller
[ The Bookseller | 2020-02-26 23:45:48 UTC ]
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Wondering why there are STAR WARS manga adaptations of middle-grade and young adults prose versions of the stories? We have thoughts. Continue reading at Book Riot
[ Book Riot | 2020-02-26 11:34:14 UTC ]
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