Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some exceptions) becomes an increasingly difficult proposition. This week, rather than erecting a paywall, Vox says it's looking to make up for declines in its advertising business by soliciting contributions from those readers who can afford it, in order to preserve free access to its journalism for those who can't. "Our dedicated team of journalists has boundless ambitions—and feels a great sense of responsibility—to bring you more of our distinctive coverage, in new and different ways, and to continue doing so for free," wrote editor-in-chief Lauren Williams and executive editor Allison Rockey in a note to readers Wednesday afternoon. "But even with record audience growth, the media business is not immune to the effects of economic downturns. In fact, right now, when audiences need quality, accessible journalism the most, ad revenue is on the decline as companies move to save money and shrink their marketing budgets." While not a tax-deductible charitable donation, Vox says recurring or one-off contributions, ranging from $7 to $250, will help support its science explainers, its coverage of the challenges being faced by the U.S. health care system and its YouTube and Facebook videos... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
News tagged with: #media industry #evaluate based #permanent addition #york magazine #fair question #apple news+ #ve experimented #covering accessible #essential stories #subscription model #lauren williams/caption #caption id= #complex topics #science explainers

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Vox Media Strikes Deal to Promote StubHub With Content, Integrations and Ads

Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age

[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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These Online Publications Are Not Free … and Readers Don’t Mind

Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times

[ The New York Times | 2021-10-04 19:32:10 UTC ]
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Quad/Graphics Reports $12M Loss Amid Declining Sales in Q1

Quad/Graphics posted a net loss of $12.4 million in the first quarter of 2020, the Wisconsin-based commercial printer reported on Wednesday, a significant improvement over its $22.8 million net loss in Q1 of 2019. Net sales dropped 14.4% year-over-year to $823 million, the company said, a... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-06 18:09:12 UTC ]
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Meredith Cuts Salaries, Expands Ad Guarantee to Make Up for Revenue Decline

Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Canadian publishers turn to e-book discounts to entice readers amid COVID-19

Some Canadian publishers are offering special deals on e-books in a bid to entertain readers and pay authors during the COVID-19 shutdown. Continue reading at CBC

[ CBC | 2020-03-23 09:00:00 UTC ]
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Free Comic Book Day has been postponed amid coronavirus outbreak

Free Comic Book Day, which is usually held in May, has been postponed until the summer because of the coronavirus outbreak. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-19 23:32:50 UTC ]
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AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-25 16:16:46 UTC ]
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AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-24 22:58:29 UTC ]
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What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
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Change UK pays for Facebook ad blitz amid dismal EU poll ratings

Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian

[ The Guardian | 2019-05-23 05:00:40 UTC ]
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Ad-Free, Print-Only and Profitable, Kazoo Is Pushing Girls to Think Bigger

As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Digital ad market under fresh scrutiny amid competition concerns

UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian

[ The Guardian | 2019-02-13 00:00:00 UTC ]
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ShortList magazine to close amid declining revenues

About 20 staff are expected to lose their jobs at men’s title, which launched in 2007ShortList magazine is shutting down after more than a decade, as publishers struggle to make free print publications profitable amid declining advertising revenue and the increased cost of paper.The magazine... Continue reading at The Guardian

[ The Guardian | 2018-11-16 00:00:00 UTC ]
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Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
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