Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some exceptions) becomes an increasingly difficult proposition. This week, rather than erecting a paywall, Vox says it's looking to make up for declines in its advertising business by soliciting contributions from those readers who can afford it, in order to preserve free access to its journalism for those who can't. "Our dedicated team of journalists has boundless ambitions—and feels a great sense of responsibility—to bring you more of our distinctive coverage, in new and different ways, and to continue doing so for free," wrote editor-in-chief Lauren Williams and executive editor Allison Rockey in a note to readers Wednesday afternoon. "But even with record audience growth, the media business is not immune to the effects of economic downturns. In fact, right now, when audiences need quality, accessible journalism the most, ad revenue is on the decline as companies move to save money and shrink their marketing budgets." While not a tax-deductible charitable donation, Vox says recurring or one-off contributions, ranging from $7 to $250, will help support its science explainers, its coverage of the challenges being faced by the U.S. health care system and its YouTube and Facebook videos... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]

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Why publishers’ membership programs often include access to editorial staffers

Publishers including The Atlantic, New York magazine and Spirited Media give members access to their reporters. The post Why publishers’ membership programs often include access to editorial staffers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-13 00:00:00 UTC ]
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How 3 Publishers Grew Revenue By Repurposing Content

Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Google to sweeten publisher deals as tech woos media

Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazines.Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via... Continue reading at Advertising Age

[ Advertising Age | 2018-03-21 00:00:00 UTC ]
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BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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For Digital Publishers, The “Pivot To Video” Bloodbath Is Here

Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company

[ Fast Company | 2018-01-12 00:00:00 UTC ]
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The Best Books for Print People, 2017

Jann Wenner, Tina Brown, and New York magazine take center stage in our annual list of the books that remind us that magazines, at their best, represent a culture unto themselves. The post The Best Books for Print People, 2017 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-15 00:00:00 UTC ]
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President Trump Has Been on Over 28 National Magazine Covers in 2017 | By The Numbers

This and other surprising stats from around the media industry... The post President Trump Has Been on Over 28 National Magazine Covers in 2017 | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-07 00:00:00 UTC ]
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ASME Names Ellie Award Finalists

New York magazine once again leads the way, while newcomer The California Sunday Magazine earns a surprise Magazine of the Year nod. The post ASME Names Ellie Award Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-20 00:00:00 UTC ]
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Neuland 2.0: Startup Village at the Leipzig Book Fair

Neuland 2.0, a ‘Startup Village for Digital Natives,’ will return to the Leipzig Book Fair to showcase innovative new ideas for the book and media industry. The post Neuland 2.0: Startup Village at the Leipzig Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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New York Magazine Publisher Larry Burstein Leaving After 13 Years in Role

Larry Burstein, who has served as publisher of New York magazine for the last 13 years, is leaving that role, he announced in a memo to staff Friday morning.Mr. Burstein was on his third term as a New York magazine employee -- he worked as an account executive in the early 1980s, returned in... Continue reading at Advertising Age

[ Advertising Age | 2016-11-04 00:00:00 UTC ]
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BIBF: Dohle warns on impact of subscription model

Heavy readers switching to use ebook subscription services would have a "huge impact" on the revenue of book publishers, c.e.o of Penguin Random House (PRH) US Markus Dohle has warned. Continue reading at The Bookseller

[ The Bookseller | 2016-08-26 00:00:00 UTC ]
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New York magazine gets serious about video, especially on Facebook

Feeling the Facebook rush, New York Media is investing more toward video production in 2016, starting with hiring Business Insider and TV vet Matt Johnston as its first executive producer of video. The publisher will focus on creating news-driven video -- instead of recurring series -- for... Continue reading at Digiday

[ Digiday | 2016-02-25 00:00:00 UTC ]
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Scribd Revises Its Subscription Model

Under the new plan, Scribd will limit users to three books and one audiobook per month, although a portion of the Scribd collection will still be open to unlimited reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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This Was the Year the Media Started Doubting the Web

As ad-blockers made publishers doubt the web, the media industry has become dependent on Facebook, Twitter, and Apple to reach readers. The post This Was the Year the Media Started Doubting the Web appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-12-28 00:00:00 UTC ]
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Is Subscription the Future for Digital Comics?

The subscription model is changing how consumers get music, movies and TV shows, and now a number of services are trying the model on digital comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
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Six Insights into Future Trends in Digital Publishing

Nobody knows what the future of the media industry will look like - we can only extrapolate from its current state and hope nothing too disruptive ruins our bets in the meantime.   To help us make those bets, TheMediaBriefing recently hosted the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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Crowdfunding Journalism to Confront the Media Industry's 'Huge Problem'

There’s a huge problem at the moment in journalism and the publishing industry, which is that no journalism or media company has figured out how to actually fund their content in this new age of the Internet. The big reason is that newspape ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-23 00:00:00 UTC ]
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Pellerin questions lawfulness of subscription model

French culture minister Fleur Pellerin has asked the book mediator for a opinion on whether Kindle Unlimited and other subscriptions for unlimited access to ebooks infringes the law in France. Continue reading at The Bookseller

[ The Bookseller | 2014-12-24 00:00:00 UTC ]
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