Publishers Share Their Social Distribution Secrets

Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often costly moving target for publishers. As we enter the next decade of digital, we wonder: have things settled down? Aside from TikTok, most of the major social or discovery platforms have been with us for a number of years. Even their feature sets (autoplay video, stories, video shows) look more the same than different. So how are premium publishers now getting their editorial distributed, viewed and read? What are the new secrets of these amplification ninjas? While publishers continue to target content and formats to the native strengths of each channel, Ashish Patel, chief insights officer at Group Nine Media, notes that the biggest evolution in distribution in the last year or two has been  “product and feature parity on the platform side.” Genres have normalized so that autoplay in-feed videos can be found on several channels, as can some form of the “Stories” format, multiple places for episodic video series as well as live streaming. “What we are now seeing that these four formats live across multiple platforms,” Patel tells Folio:. And for Group Nine, whose portfolio includes Thrillist, The Dodo, PopSugar and NowThis, all brands which predominantly exist on distributed... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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Publishers Share Their Social Distribution Secrets

Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
More news stories like this | News stories tagged with: #caption id= #open invitation


Publishers urged to share backroom secrets

Publishers should engage more with consumers by exposing the publishing process, delegates at the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek

[ AdWeek | 2018-09-10 00:00:00 UTC ]
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Digital Publishers Find Shared Purpose at W3C Publishing Summit

Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Post-SPD, Indie Publishers Consider the Benefits of Distribution Co-ops

Frustrated by the difficulties of finding and keeping traditional distributors, members of the IBPA came together last week for a webinar led by Microcosm Publishing CEO Joe Biel to discuss the merits of forming their own distribution cooperatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility

The Mexican book chamber's commission on sustainability and issues in diversity has gained traction, according to officials at a session at the Guadalajara Book Fair. The post At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
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Publishers of Academic Religious Books Share Topics for Tomorrow

When asked about their plans for their publishing programs, several publishers of academic religious books shared their ideas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-08 05:00:00 UTC ]
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Lego employees share 10 secrets for finding boundless creativity

Tips for feeling motivated, embracing bad ideas, getting over creative blocks, and more. Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books... Continue reading at Fast Company

[ Fast Company | 2023-10-07 05:00:00 UTC ]
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Two Seattle Indie Publishers Unite Around Small-Press Distribution

Joshua Rothes of Sublunary Editions and Phil Bevis of Chatwin Books have formed Asterism Books, a wholesale distribution portal and bookshop for independent small presses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-27 04:00:00 UTC ]
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Shares in Marie Claire publisher Future plunge as chief announces departure

More than £300m wiped off market value as company says Zillah Byng-Thorne is to step downFuture, one of Europe’s biggest and most successful digital media companies, has seen more than £300m wiped off its market value after the company said that chief executive Zillah Byng-Thorne is to step down... Continue reading at The Guardian

[ The Guardian | 2022-09-20 11:10:40 UTC ]
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At CALIBA, Booksellers and Publishers Discuss Reps, Distribution, and Co-op

Along with author presentations and networking opportunities. the recently concluded CALIBA offered lots of practical advice for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Penguin Random House to Distribute for Disney Publishing

Starting next April 1, Penguin Random House Publisher Services will take over distribution of the adult and children’s print books published by Disney Publishing Worldwide. Under the agreement, PRHPS will also take on distribution of Marvel Publishing’s collected editions and graphic novels to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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Novelist Julie Myerson on sharing her children’s secrets: ‘I’ve got in so much trouble’

She was accused of ‘betraying motherhood’ when she was revealed as the author of the Guardian’s Living With Teenagers column. Will her novel about a child with addiction issues reopen old wounds?Few writers have published and been damned with quite the ferocity Julie Myerson was back in 2009 for... Continue reading at The Guardian

[ The Guardian | 2022-05-21 08:00:14 UTC ]
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Shares in educational publisher Pearson slump as Apollo pulls out

The company, which was on a steady recovery path, was biggest faller on FTSE 100 on WednesdayShares in Pearson slumped by as much as 12% after Apollo said it would not make another bid for the educational publisher after having a third offer valuing the company at £7.2bn, including debt,... Continue reading at The Guardian

[ The Guardian | 2022-03-30 12:09:13 UTC ]
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Shares in education publisher Pearson jump 20% on hopes of private equity bid

Market value increases by nearly £1bn as Apollo considers improved cash offer after £6.4bn deal rejectedPearson’s market value jumped by as much as a fifth after a US private equity group said it was considering making an improved cash offer after the educational publisher’s rejection of a... Continue reading at The Guardian

[ The Guardian | 2022-03-11 13:22:21 UTC ]
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Pacini starts social justice focused fiction publisher Disturbance Press

Society of Young Publishers member Marta Pacini has founded Disturbance Press, a new independent focused on publishing fiction with a social justice theme. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 17:51:01 UTC ]
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PRH Publisher Services to Distribute IDW Comics Internationally

The IDW-Penguin Random House Publisher Services agreement sees comic books, trade collections, and graphic novels going to 'direct market.' The post PRH Publisher Services to Distribute IDW Comics Internationally appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-20 14:29:57 UTC ]
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Susie Yang’s ‘White Ivy’ is an entertaining character study of a social climber with a secret

Yang’s debut novel owes a debt to Edith Wharton’s “The House of Mirth,” though Ivy Lin is no Lily Bart. Continue reading at The Washington Post

[ The Washington Post | 2020-11-05 16:42:29 UTC ]
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McKee shares the secrets of Elmer success after lifetime achievement win

David McKee’s now-revered picture book Tusk Tusk was once banned in a number of libraries in the UK, the illustrator said after celebrating winning this year’s BookTrust Lifetime Achievement Award.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 16:44:34 UTC ]
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Dark Horse to Publish, Distribute Print Editions of Comixology Originals

Comixology Originals, Amazon’s digital-first original comics publishing platform, has reached an agreement with Dark Horse Comics to publish and distribute print editions of four new Comixology Original graphic novels. The four titles will be released in March 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
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