The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Sally Rooney’s takeover of the world continues apace today with the announcement that the Irish literary phenom’s debut novel Conversations With Friends will be adapted into a twelve-part series for the BBC. Like the upcoming BBC/Hulu adaptation of Rooney’s 2019 juggernaut Normal People, which... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 18:39:10 UTC ]
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The Booker Prize winner’s seventh novel follows a daughter looking back at her famous mother’s life. Continue reading at The Washington Post
[ The Washington Post | 2020-02-25 13:00:00 UTC ]
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The Booker Prize winner’s seventh novel follows a daughter looking back at her famous mother’s life. Continue reading at The Washington Post
[ The Washington Post | 2020-02-25 13:00:00 UTC ]
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Stephanie Gorton on the symbiotic relationship of reporter Ida Tarbell and publisher S.S. McClure. Continue reading at The Washington Post
[ The Washington Post | 2020-02-21 02:03:52 UTC ]
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Maintaining public media infrastructure should be non-negotiable for a democratic society. We have to be boldThe McClatchy newspaper chain’s recent filing for bankruptcy is one more data point showing that US journalism is dying. According to the US Bureau of Labor Statistics, the newspaper... Continue reading at The Guardian
[ The Guardian | 2020-02-19 13:34:47 UTC ]
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Our own Thomas Beckwith take a look at some notable books publishing this week. The post Tuesday New Release Day: Starring Burns, Adiga, Taylor, Phillips, Vollmann, and More appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-02-18 10:59:25 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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On the eve of the Trump administration presenting its budget proposals to Congress, the Wall Street Journal reported that the Pentagon plans to cut back its funding of Stars and Stripes, a government-owned—yet editorially independent—newspaper covering military matters. That was news to the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-02-14 12:00:07 UTC ]
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From Secret Barristers to pseudonymous paramedics and White House moles, Anon is writing a lot of books these days – and identifying some unexpected truths“For most of history, Anonymous was a woman,” wrote Virginia Woolf. Today, Anonymous is probably an outraged employee in a public service: a... Continue reading at The Guardian
[ The Guardian | 2020-02-10 00:00:19 UTC ]
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OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff
[ Stuff | 2020-02-07 16:00:00 UTC ]
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“A Woman Like Her” is both an intimate portrait and a sweeping look at cultural shifts — and the price paid by women. Continue reading at The Washington Post
[ The Washington Post | 2020-02-06 15:00:00 UTC ]
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The United States is not the only country where journalists work in a toxic political environment, in which the leader of the nation routinely attacks and demonizes them. A recently published report from the Reuters Institute for the Study of Journalism at Oxford University in the UK describes... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-02-06 12:44:44 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
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Walker Books will publish Angie Thomas' Find Your Voice: A Guided Journal for Writing Your Truth later this year. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 07:33:11 UTC ]
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HarperCollins has scooped the début picture book from “Queer Eye” star Jonathan Van Ness about a gender non-binary guinea pig. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 06:46:35 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Harry Potter actress Evanna Lynch will narrate Irish author Sam Blake's feminist thriller, Keep Your Eyes on Me (Bolinda), billed as "Strangers on a Train” meets “Dial M For Murder”. The deal for world English language audio rights was agreed between Ellis Moore, senior rights and content... Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 12:05:13 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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