The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Mieko Kawakami, whose poignant and pointed debut novel Breasts and Eggs is this season’s LARB’s Book Club selection, joins Medaya Ocher and Boris Dralyuk to discuss her career as a musician, poet, blogger, and author, the challenges facing women around the world, the state of Japanese... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-07-24 17:23:00 UTC ]
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The Ugandan novelist prepares to break out with her sophomore effort, 'A Girl Is a Body of Water.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Donoghue’s tale of heroism, about a maternity ward nurse, reads like a thriller. Continue reading at The Washington Post
[ The Washington Post | 2020-07-21 14:59:44 UTC ]
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The Women’s Prize for Fiction is launching a crowdfunding campaign with publisher Unbound, in honour of its 25th anniversary, to create The Women’s Prize for Fiction Journal: Celebrating 25 years of #ReadingWomen. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 05:08:34 UTC ]
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The Post’s Margaret Sullivan on the harm when local news is lost, and the efforts to revive it. Continue reading at The Washington Post
[ The Washington Post | 2020-07-10 12:00:00 UTC ]
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The annual Rising Stars list of industry catalysts reaches its 10th instalment with the Class of 2020, and judging by their forebears’ success, this year’s batch have plenty to look forward to. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 13:02:11 UTC ]
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Transworld has bagged Between the Covers, a collection of journalism from Jilly Cooper. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 16:14:49 UTC ]
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The killings of George Floyd, Ahmaud Arbery, and Breonna Taylor, and the protests that followed, helped spark a debate in many newsrooms and journalism schools around the country about the time-honored principle of objectivity in journalism, and whether it serves any useful purpose. Former... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-02 11:57:40 UTC ]
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Michael Dirda is taking a vacation next month, and he’s already getting his to-be-read pile in order. Continue reading at The Washington Post
[ The Washington Post | 2020-07-01 16:17:23 UTC ]
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Irish actor Andrew Scott will narrate an audiobook of Emily Rodda's The Glimme, audio publisher Bolinda has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-06-30 02:06:56 UTC ]
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“Fleabag” star Sian Clifford is narrating the audiobook of Olive, the debut novel by author and broadcaster Emma Gannon. Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 08:42:04 UTC ]
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The best authors, publishers and retailers will be crowned at the British Book Awards in a virtual ceremony today. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 17:13:02 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Publishers Weekly and Frankfurter Buchmesse have extended the 2020 Star Watch deadline for submission to July 15, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
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