Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading >> [ Source: AdWeek | 2020-06-25 21:01:24 UTC ]
Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading >> [ Source: CBC | 2019-06-10 08:00:00 UTC ]
Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading >> [ Source: Digiday | 2016-02-25 00:00:00 UTC ]