The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Andrew J. Graff’s novel is an earthy coming-of-age story set in rural Wisconsin in the ‘90s. Continue reading at The Washington Post
[ The Washington Post | 2021-04-08 14:13:27 UTC ]
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CMA says it is considering whether Penguin Random House’s $2bn deal would lessen competitionAuthors fear the worst if Bertelsmann takes over Simon & SchusterThe UK competition watchdog has launched an investigation into Penguin Random House’s $2bn (£1.45bn) takeover of Simon & Schuster,... Continue reading at The Guardian
[ The Guardian | 2021-03-22 09:00:30 UTC ]
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Poetry Birmingham Literary Journal has restructured after securing its first grant from Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 08:57:11 UTC ]
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The UK's Competition and Markets Authority (CMA) has launched a merger investigation into Penguin Random House owner Bertelsmann's acquisition of Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2021-03-21 18:05:27 UTC ]
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You may have noticed that here at Literary Hub, we’re pretty big fans of Octavia Butler—and especially of Kindred, arguably her most famous novel. So we were very excited by the recent news that that 42-year-old book is finally getting an adaptation: FX has recently ordered a pilot, which was... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-19 14:00:40 UTC ]
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Integrity is in short supply in many newsrooms, argues Michael Newman, while Eddie O’Brien says journalists must do more to reflect opposing views in their reports Clive Myrie nails down much of what is eating away at the heart of modern written journalism (What is journalism for? The short... Continue reading at The Guardian
[ The Guardian | 2021-03-16 17:09:27 UTC ]
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In Sara Davis’s debut novel, menace gathers. So does a marvelously calibrated pace and tension. Continue reading at The Washington Post
[ The Washington Post | 2021-03-09 15:30:25 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Ellen McGarrahan reexamines the case and asks: Was the wrong man sentenced to die? Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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Mitchell Beazley has bagged Chetna's 30 Minute Indian, the fifth book from “Bake Off” star Chetna Makan. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 10:02:32 UTC ]
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Pakistan, and particularly her mother's home city of Karachi, have long held a fascination for British journalist Samira Shackle. In fact, in 2012 she quit her job at the New Statesman and for a year became a Karachiite. Shackle says: “I had an urge to reconnect with this heritage—this was... Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 06:47:55 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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News Corp will receive ‘significant payments’ to feature news outlets in Google’s News ShowcaseGoogle and Rupert Murdoch’s News Corp have signed a multi-year partnership that will lead to the search engine paying for journalism from news sites around the world, including the Wall Street Journal,... Continue reading at The Guardian
[ The Guardian | 2021-02-17 17:11:57 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Claire Danes has been cast as the lead role in the screen adaptation of The Essex Serpent by Sarah Perry (Serpent's Tail). Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 23:44:25 UTC ]
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“Lone Stars” is a multigenerational story, told with sincerity, heart and a profound understanding of what it means to hide one’s true self. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 14:00:00 UTC ]
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Leaders of Frankfurter Buchmesse and the Börsenverein, supported by the Independent Publishers Association, condemn the killing. The post Lebanon: Calls for Investigation Follow Publisher Lokman Slim’s Murder appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-08 05:43:34 UTC ]
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Adjoa Andoh, who plays Lady Danbury in the hit Netflix series "Bridgerton", is reading the audiobook for An Ordinary Wonder by Buki Papillon, out with Dialogue Books in March. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 01:26:23 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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