Some Very Ugly Fish Star in This Bizarre Ad About Investigative Journalism

The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look.  That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014.  The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen.  Copy at the end explains the metaphor.  At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough.  In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place.  In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-31 00:00:00 UTC ]

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Book to Film and Back: 'Star Child' Returns to Print with A24

Indie entertainment company A24's publishing division is bringing Claire A. Nivola's 2014 picture book 'Star Child' back into print in a redesigned and expanded edition; the book was prominently featured in the 2021 film 'C’mon C’mon,' written and directed by Mike Mills. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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Did Dr. Seuss know what horses looked like? (An investigation.)

One of my toddler’s favorite books is Dr. Seuss’s ABC. I like the narcotic effect of the sing-song rhymes, she likes getting praised whenever she correctly screams a letter, and we both like the goofy little drawings. Every time I get to H, though—”Hungry Horse. Hen in hat. H…h…H”—I ask myself... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-08 18:02:38 UTC ]
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Tuesday New Release Day: Starring Crosley, Gayle, Fajardo-Anstine, and More

Here’s a quick look at some notable books—new titles from Sloane Crosley, Caleb Gayle, Kali Fajardo-Anstine, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-06-07 09:59:25 UTC ]
More news stories like this | News stories tagged with: #kali fajardo-anstine #upcoming titles #post tuesday #release day #notable books— #sloane crosley #whatpublishers weeklyhad


Tuesday New Release Day: Starring Sedaris, Adelmann, Cross-Smith, and More

Here’s a quick look at some notable books—new titles from David Sedaris, Maria Adelmann, Leesa Cross-Smith, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-05-31 09:59:55 UTC ]
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‘Tragically ugly’ school textbook causes social media outcry in China

Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian

[ The Guardian | 2022-05-30 09:20:38 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Tuesday New Release Day: Starring Batuman, Lee, Chaon, and More

Here’s a quick look at some notable books—new titles from Elif Batuman, our own Marie Myung-Ok Lee, Dan Chaon, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-05-24 09:59:12 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Tuesday New Release Day: Starring Shipstead, Ryan, Walker, and More

Here’s a quick look at some notable books—new titles from Maggie Shipstead, Eimer Ryan, Sarai Walker, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-05-17 09:59:45 UTC ]
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Washington Post Wins Pulitzer Prize In Public Service Journalism For Jan. 6 Coverage

The Post’s extensive reporting found numerous failures in political systems and security before, during and after the Jan. 6, 2021, riot. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-10 10:22:14 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Gastronomy and the Stars: Cookbooks for the Astrologically Inclined

Earth, air, fire, or water, there is the perfect astrology cookbook to satiate your sign's hunger. Continue reading at Book Riot

[ Book Riot | 2022-04-29 10:35:00 UTC ]
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Young Newshound Who Inspired ‘Home Before Dark’ Investigates Herself

In “Hilde on the Record: Memoir of a Kid Crime Reporter,” Hilde Lysiak cracks her own case. Continue reading at The New York Times

[ The New York Times | 2022-04-29 04:30:37 UTC ]
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An author investigates the disappearance of an early movie luminary

Louis Le Prince, arguably the creator of the first motion picture, disappeared in 1890. What happened? Continue reading at The Washington Post

[ The Washington Post | 2022-04-27 11:00:43 UTC ]
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From 1741, bizarre ideas about what made people Black

These essays from Enlightenment thinkers help show how pseudoscience about race developed, Henry Louis Gates Jr. and Andrew S. Curran write. Continue reading at The Washington Post

[ The Washington Post | 2022-04-15 12:00:00 UTC ]
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Congress Investigates Book Banning in Schools

At a three-hour hearing yesterday, the U.S. House of Representatives’ Subcommittee on Civil Rights and Civil Liberties investigated the jump in book bans in schools and the danger these bans mean for the protection of the First Amendment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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Oz editor-in-chief rages against the ‘tearing down’ of News Corp journalism | Weekly Beast

Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian

[ The Guardian | 2022-03-25 03:05:12 UTC ]
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Tuesday New Release Day: Starring Chou, Lippmann, Gainza, and More

Here’s a quick look at some notable books—new titles from Elaine Hsieh Chou, Sara Lippmann, María Gainza, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-03-22 09:59:57 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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Amazon is closing its physical bookstores and 4-star shops in the Bay Area and beyond

The retail giant will shut its bookstore in San Jose and Walnut Creek, as well as it its 4-star stores in Burlingame, Berkeley and Corte Madera as part of a company-wide brick-and-mortar reset. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-03-02 23:22:50 UTC ]
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