The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
At a three-hour hearing yesterday, the U.S. House of Representatives’ Subcommittee on Civil Rights and Civil Liberties investigated the jump in book bans in schools and the danger these bans mean for the protection of the First Amendment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book bans
#civil rights
Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian
[ The Guardian | 2022-03-25 03:05:12 UTC ]
More news stories like this | News stories tagged with:
#australian mastheads
#christopher dore
#daily telegraph
#deputy editor
#sunday telegraph
#decades ago
#step back
#bigger picture
#news corp
Here’s a quick look at some notable books—new titles from Elaine Hsieh Chou, Sara Lippmann, María Gainza, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2022-03-22 09:59:57 UTC ]
More news stories like this | News stories tagged with:
#upcoming titles
#post tuesday
#release day
#notable books—
#whatpublishers weeklyhad
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#nielsen
The retail giant will shut its bookstore in San Jose and Walnut Creek, as well as it its 4-star stores in Burlingame, Berkeley and Corte Madera as part of a company-wide brick-and-mortar reset. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-03-02 23:22:50 UTC ]
More news stories like this | News stories tagged with:
#physical bookstores
#bay area
#retail giant
#san jose
#corte madera
#bookstore
The following contains spoilers for season four, episodes eight and nine of 'Star Trek: Discovery' and season one of 'Star Trek: Prodigy.'In the initial pitch for Star Trek, way back in 1964, the series was described as “Wagon Train to the Stars.” This was mostly in reference to its sense of... Continue reading at Engadget
[ Engadget | 2022-02-17 14:00:43 UTC ]
More news stories like this | News stories tagged with:
#kevin hageman
#nielsen
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#big game
#digital media
Sarah Blake's latest post-apocalyptic novel, Mellors' satirical debut about a couple's impulsive marriage, and Lavery's speculative memoir are new this week The post Tuesday New Release Day: Starring Manguso, Blake, Lavery, and More appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-02-08 10:59:06 UTC ]
More news stories like this | News stories tagged with:
#post tuesday
#release day
#satirical debut
#speculative memoir
#memoir
News Corp says it was the target of a cyberattack that impacted The Wall Street Journal, New York Post, Dow Jones, its UK news operations and other publications and business units. The company says hackers accessed the emails and documents of some employees, including journalists. A... Continue reading at Engadget
[ Engadget | 2022-02-04 15:41:39 UTC ]
More news stories like this | News stories tagged with:
#york post
#dow jones
#business units
#including journalists
#chinese government
#news corp
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular platform
#strategic alliance
#connected tv
#nielsen
William Collins has landed Marvel star Simu Liu's "honest and inspiring" memoir. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 16:51:25 UTC ]
More news stories like this | News stories tagged with:
#william collins
Books owned by The Snow Goose author up for sale this week include Ian Fleming first editions inscribed for his former colleagueA first edition of Diamonds Are Forever, in which Ian Fleming thanks his friend and fellow author Paul Gallico for “spread[ing] his wings over my first-born [Casino... Continue reading at The Guardian
[ The Guardian | 2022-01-26 10:27:30 UTC ]
More news stories like this | News stories tagged with:
#private library
#sunday times
#casino royale
#novels including
#american author
After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this |
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with:
#paperback publication
#katie fforde
The longtime journalist recounts the oddball characters and vibrant newsroom of the Washington Star. Continue reading at The Washington Post
[ The Washington Post | 2022-01-14 13:00:26 UTC ]
More news stories like this | News stories tagged with:
#local journalism
Cornerstone Press has signed a “gentle guide to cleaning and organising” from licensed therapist and TikTok creator K C Davis in a 48-hour pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 16:30:08 UTC ]
More news stories like this | News stories tagged with:
#48-hour pre-empt
"Putting the Rabbit in the Hat" is the kind of spiky, opinionated book you'd expect from the star. Continue reading at The Washington Post
[ The Washington Post | 2022-01-11 12:00:08 UTC ]
More news stories like this | News stories tagged with:
#— including
Here’s a quick look at some notable books—new titles from Kathryn Schultz, Jami Attenberg, Hanya Yanagihara, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2022-01-11 10:59:04 UTC ]
More news stories like this | News stories tagged with:
#jami attenberg
#hanya yanagihara
#upcoming titles
#post tuesday
#release day
#notable books—
#whatpublishers weeklyhad
Oneworld editor and former Guardian journalist Richard Lea is heading a new web-based short fiction journal, Fictionable, which is aiming to raise £15,000 in the next month on Kickstarter. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 17:09:42 UTC ]
More news stories like this |