When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading >> [ Source: AdWeek | 2022-02-01 14:00:00 UTC ]
Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading >> [ Source: AdWeek | 2021-03-01 21:30:00 UTC ]
Wattpad has increasingly become a very popular platform among young writers. Allowing anyone to share their works and providing a route for aspiring authors to be discovered by the publishing industry, it has become a compelling route for those to looking to develop professionally as a writer... Continue reading >> [ Source: The Bookseller | 2021-02-24 03:00:18 UTC ]