The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
This Halloween, a group of crime writers including Peter James, M W Craven, T M Logan and Trevor Wood are publishing a spooky crime anthology to help raise funds for the Barnardos Children in Crisis Appeal, set up in the wake of the "shadow pandemic" created by Covid-19. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 02:35:23 UTC ]
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Hodder & Stoughton has landed a memoir by Keith Brymer Jones, star judge of Channel Four’s “The Great Pottery Throwdown”. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 20:55:02 UTC ]
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Juliet Stevenson and Rory Kinnear are among those starring in the audio edition of The Haunting Season (Sphere), a collection of eight original ghost stories. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 08:09:36 UTC ]
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Studio Press, an imprint of Bonnier Books UK, has acquired More is More Décor by interior designer and Instagrammer Siobhan Murphy. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 17:12:14 UTC ]
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Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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Zoey Dixon, named a Bookseller Rising Star in 2020, has been a leading light in making libraries more accessible, both before and during Covid, in her development role at Lambeth Libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 01:24:28 UTC ]
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Sir Quentin Blake has designed the cover for Tamesis Street, a forthcoming climate change story by global disaster relief organisation ShelterBox featuring an all-star list of contributors. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 10:19:32 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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The American Ballet Theatre star has written a thoughtful collection of essays that gives readers insight into what it means to defy categorization. Continue reading at The Washington Post
[ The Washington Post | 2021-08-19 12:00:00 UTC ]
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Durham's annual literary festival will be headlined by authors including Lemn Sissay, Richard Osman and Leïla Slimani, as the event pivots to a hybrid model following last year's fully digital experience. Continue reading at The Bookseller
[ The Bookseller | 2021-08-19 05:59:34 UTC ]
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Scholastic has snapped up the debut middle-grade novel of 12-year-old Cara Mailey, in the same week as a BBC One documentary airs about her and her family. Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 23:35:29 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The seventh annual PW Star Watch is now open for nominations. The deadline for nominations is September 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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Our own Thom Beckwith takes a look as some notable books publishing this week. The post Tuesday New Release Day: Starring Ohlin, Adrian, Jin, and More appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-07-27 09:59:45 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Back in April, A24 and Rhombus Media optioned the rights to Viet Thanh Nguyen’s The Sympathizer, Nguyen’s Pulitzer-winning debut novel about a half-French, half-Vietnamese army captain who serves as a communist double agent after the fall of Saigon. The novel is being adapted into a limited... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-16 15:33:34 UTC ]
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On Tuesday, Dina Fernandez, a Cuban YouTuber who goes by the name Dina Stars, was doing an interview on Todo Es Mentira, a Spanish TV show, at her home in Havana. She heard a knock on the door. Stars told Marta Flich, the show’s host, that state security officials were outside. As she went to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-16 12:30:19 UTC ]
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This year’s class of Rising Stars arrives as a welcome boost in what, on the national stage, has been another tough week heralding much uncertainty ahead. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:05:56 UTC ]
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"Razorblade Tears," S.A. Cosby's follow-up to the Times Book Prize-winning "Blacktop Wasteland," follows two men hunting the killers of their gay sons. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-07-06 13:00:10 UTC ]
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