The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Cambridge University Press is launching an initiative it describes as a "new concept" for the journal, bringing researchers from different fields together to explore fundamental questions which cut across traditional disciplines. Continue reading at The Bookseller
[ The Bookseller | 2021-10-21 11:06:33 UTC ]
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Mango Publishing Group and the Italian children's and illustrated books publisher White Star have entered a publishing agreement in which Mango will acquire exclusive rights to publish certain White Star books in English, while White Star will acquire identical rights to to translate and sell a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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Lightning Books has acquired bestselling self-published novelist Nicola May's back catalogue. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 19:55:17 UTC ]
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Faber has won a three-way auction for Irish Times journalist Ronan McGreevy's "vivid, pacy" investigation into the assassination of Field Marshal Sir Henry Wilson. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 15:40:19 UTC ]
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For more than 20 years, I worked at the Booksmith, an independent bookstore located in the Haight Ashbury neighborhood of San Francisco. For half that time, I ran the events program. I worked with publishers in selecting authors, creating a monthly schedule, and banging the drum to make sure... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 08:50:35 UTC ]
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The My Struggle series author's first full novel since 2004’s 'A Time for Everything' has hit American shelves—and Knausgaard, his translator, and his publisher are all hoping it'll make a splash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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This Halloween, a group of crime writers including Peter James, M W Craven, T M Logan and Trevor Wood are publishing a spooky crime anthology to help raise funds for the Barnardos Children in Crisis Appeal, set up in the wake of the "shadow pandemic" created by Covid-19. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 02:35:23 UTC ]
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Hodder & Stoughton has landed a memoir by Keith Brymer Jones, star judge of Channel Four’s “The Great Pottery Throwdown”. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 20:55:02 UTC ]
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Juliet Stevenson and Rory Kinnear are among those starring in the audio edition of The Haunting Season (Sphere), a collection of eight original ghost stories. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 08:09:36 UTC ]
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Studio Press, an imprint of Bonnier Books UK, has acquired More is More Décor by interior designer and Instagrammer Siobhan Murphy. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 17:12:14 UTC ]
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Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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Zoey Dixon, named a Bookseller Rising Star in 2020, has been a leading light in making libraries more accessible, both before and during Covid, in her development role at Lambeth Libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 01:24:28 UTC ]
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Sir Quentin Blake has designed the cover for Tamesis Street, a forthcoming climate change story by global disaster relief organisation ShelterBox featuring an all-star list of contributors. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 10:19:32 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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The American Ballet Theatre star has written a thoughtful collection of essays that gives readers insight into what it means to defy categorization. Continue reading at The Washington Post
[ The Washington Post | 2021-08-19 12:00:00 UTC ]
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Durham's annual literary festival will be headlined by authors including Lemn Sissay, Richard Osman and Leïla Slimani, as the event pivots to a hybrid model following last year's fully digital experience. Continue reading at The Bookseller
[ The Bookseller | 2021-08-19 05:59:34 UTC ]
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Scholastic has snapped up the debut middle-grade novel of 12-year-old Cara Mailey, in the same week as a BBC One documentary airs about her and her family. Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 23:35:29 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The seventh annual PW Star Watch is now open for nominations. The deadline for nominations is September 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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