The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Six transformative journals achieved 75-percent open-access uptake in 2021, according to Springer Nature this month. The post Berlin’s Springer Nature: Open Access Up 40 Percent in Transformative Journals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-22 22:31:24 UTC ]
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Here’s a quick look at some notable books—new titles from Ottessa Moshfegh, Anna Hogeland, Leigh N. Gallagher, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2022-06-21 09:59:37 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Here’s a quick look at some notable books—new titles from Geraldine Brooks, Sandra Newman, Lisa Taddeo, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2022-06-14 09:59:21 UTC ]
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Indie entertainment company A24's publishing division is bringing Claire A. Nivola's 2014 picture book 'Star Child' back into print in a redesigned and expanded edition; the book was prominently featured in the 2021 film 'C’mon C’mon,' written and directed by Mike Mills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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One of my toddler’s favorite books is Dr. Seuss’s ABC. I like the narcotic effect of the sing-song rhymes, she likes getting praised whenever she correctly screams a letter, and we both like the goofy little drawings. Every time I get to H, though—”Hungry Horse. Hen in hat. H…h…H”—I ask myself... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-08 18:02:38 UTC ]
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Here’s a quick look at some notable books—new titles from Sloane Crosley, Caleb Gayle, Kali Fajardo-Anstine, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2022-06-07 09:59:25 UTC ]
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Here’s a quick look at some notable books—new titles from David Sedaris, Maria Adelmann, Leesa Cross-Smith, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2022-05-31 09:59:55 UTC ]
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Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian
[ The Guardian | 2022-05-30 09:20:38 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Here’s a quick look at some notable books—new titles from Elif Batuman, our own Marie Myung-Ok Lee, Dan Chaon, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2022-05-24 09:59:12 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Here’s a quick look at some notable books—new titles from Maggie Shipstead, Eimer Ryan, Sarai Walker, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2022-05-17 09:59:45 UTC ]
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The Post’s extensive reporting found numerous failures in political systems and security before, during and after the Jan. 6, 2021, riot. Continue reading at The Huffington Post
[ The Huffington Post | 2022-05-10 10:22:14 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Earth, air, fire, or water, there is the perfect astrology cookbook to satiate your sign's hunger. Continue reading at Book Riot
[ Book Riot | 2022-04-29 10:35:00 UTC ]
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In “Hilde on the Record: Memoir of a Kid Crime Reporter,” Hilde Lysiak cracks her own case. Continue reading at The New York Times
[ The New York Times | 2022-04-29 04:30:37 UTC ]
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Louis Le Prince, arguably the creator of the first motion picture, disappeared in 1890. What happened? Continue reading at The Washington Post
[ The Washington Post | 2022-04-27 11:00:43 UTC ]
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These essays from Enlightenment thinkers help show how pseudoscience about race developed, Henry Louis Gates Jr. and Andrew S. Curran write. Continue reading at The Washington Post
[ The Washington Post | 2022-04-15 12:00:00 UTC ]
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