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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at 'AdWeek'
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at 'AdWeek'
[ AdWeek | 2020-10-14 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#beta testing
#measurement company
#nielsen