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Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-18 12:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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