When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading >> [ Source: AdWeek | 2022-02-01 14:00:00 UTC ]
Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading >> [ Source: AdWeek | 2021-03-01 21:30:00 UTC ]
Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books. Continue reading >> [ Source: Publishers Weekly | 2018-05-31 00:00:00 UTC ]
Kobo's parent company Rakuten has struck a "strategic alliance" with Walmart which will see the ebook retailer broaden its customer base in the US. Continue reading >> [ Source: The Bookseller | 2018-01-30 00:00:00 UTC ]