The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. The 40-second spot below, by AlmapBBDO, features tropical fish floating just under the surface of the sea, before the camera plummets to meet less aesthetically pleasing denizens. At 5,000 meters down, a particularly hideous sea creature—the common fangtooth—graces the screen. Copy at the end explains the metaphor. At first blush, it's a powerful, if hyperbolic argument—the spurred hatchetfish seen at 500 meters isn't going to be winning any beauty contests, either. And Veja's point—that its publication is a serious investigative outfit, devoted to uncovering important and sordid truths—comes across clearly enough. In context, though, it may hold less water. The magazine has earned a reputation for distorting facts to serve a conservative agenda, notably in its coverage of the current corruption scandal—recent missteps include accusing a Brazilian senator of having the equivalent of more than $2 million in a Swiss bank account, which turned out not to exist in the first place. In a sense, then, the campaign is fitting, if perhaps ultimately counterproductive for viewers who follow through and research Veja itself. Then again, the merits of... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-31 00:00:00 UTC ]
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Silvertail Publishing has signed a "riveting and hugely important" investigation into the death of anti-corruption journalist Daphne Caruana Galizia, who was killed in October 2017. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 23:23:36 UTC ]
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During the Digital Media Asia 2019 conference held in Hong Kong in October, tech giant Google reiterated its support for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-04 18:00:50 UTC ]
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In a new book, Tom Sturges explores his father’s life in Hollywood — and at home. Continue reading at The Washington Post
[ The Washington Post | 2019-10-24 19:00:00 UTC ]
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The author of “How We Fight For Our Lives” explains why he left the Big Apple for the Midwest Continue reading at The Washington Post
[ The Washington Post | 2019-10-22 19:00:00 UTC ]
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Here’s a quick look at some notable books—new titles from the likes of Jami Attenberg, Elizabeth Chiles Shelburne, Hisham Matar, Silvina Ocampo, Robert Pinsky, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to... Continue reading at The Millions
[ The Millions | 2019-10-22 10:00:12 UTC ]
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A W F Howes audiobook of self-published star LJ Ross’s new Dr Alexander Gregory thriller Impostor will be narrated by “Hannibal” actor Hugh Dancy. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 03:57:05 UTC ]
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News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 19:48:04 UTC ]
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Simon & Schuster UK has picked up a “ground-breaking” investigation from Everyday Sexism Project founder Laura Bates into the world of online misogyny. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 18:34:04 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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Viking will publish a companion journal to former US First Lady Michelle Obama’s bestselling memoir Becoming later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 15:05:01 UTC ]
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New York Comic Con has proven kind to Star Trek fans this year. To begin with, CBS has confirmed that its All Access series Star Trek: Picard will premiere on January 23rd, 2020. You won't have to wait too much longer to see what has happened with... Continue reading at Engadget
[ Engadget | 2019-10-05 18:47:00 UTC ]
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Actor Anthony Daniels, famed for his role as C-3PO in the “Star Wars” films is reading the audio version of his autobiography – which will also see director J J Abrams narrate his foreword. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 15:22:38 UTC ]
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