FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading >> [ Source: Publishing Executive | 2019-10-17 18:06:42 UTC ]
Twitter will launch a site to help smaller publishers use its platform through how-to guides and case studies from larger publishers it works with directly. The post Twitter looks to woo smaller, Facebook-frustrated publishers with new site appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-05-24 00:00:00 UTC ]
Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400... Continue reading >> [ Source: Digiday | 2016-10-26 00:00:00 UTC ]
With previously monolithic books now (mostly) digitized and disaggregated into chapters, objectives, tests, case studies and various metatagged bits, a different publishing model is emerging. Continue reading >> [ Source: Publishers Weekly | 2014-08-20 00:00:00 UTC ]
Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading >> [ Source: Folio Magazine | 2013-11-01 00:00:00 UTC ]