TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by hundreds of thousands of viewers on TikTok, the Chinese social video platform. He just never signed up to do it as part of TikTok’s advertising. In August, Jay says he started receiving messages from friends who had seen the TikTok ad, starring him. His first reaction was, “oh cool,” he says. But then it sunk in: He never knowingly agreed to let his likeness be used. “Why didn’t they let me know they were going to do that?” Jay asks, during a recent phone interview. Jay’s video is pure TikTok, so it’s no surprise the company would want to use it in its marketing. In it, Jay shoves what looks like a 3-foot-long, and kind of thick, balloon down his throat. When he’s done, he stares at the camera and asks, “did that make you feel better?” Then it cuts to himself from a new angle, replying, “No. But can you do it again.” The balloon ingestion is not even the best trick in the video, the way he edits the video into a “perfect loop” is—it ends but then starts again automatically like all TikTok videos, making it appear like Jay is repeating the magic trick infinite times. The video reached 200,000 likes on TikTok. ‘Where is my money?’ Jay is not just in it for the likes though. The... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
News tagged with: #e-mail statement #positive experience #repurpose people #user content #unconditional irrevocable #fully transferable #hereinafter invented #bad form #misguided strategy #everyday user #full-time job #twin brother #stage names #legal names #direct message #digital media

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