Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by hundreds of thousands of viewers on TikTok, the Chinese social video platform. He just never signed up to do it as part of TikTok’s advertising. In August, Jay says he started receiving messages from friends who had seen the TikTok ad, starring him. His first reaction was, “oh cool,” he says. But then it sunk in: He never knowingly agreed to let his likeness be used. “Why didn’t they let me know they were going to do that?” Jay asks, during a recent phone interview. Jay’s video is pure TikTok, so it’s no surprise the company would want to use it in its marketing. In it, Jay shoves what looks like a 3-foot-long, and kind of thick, balloon down his throat. When he’s done, he stares at the camera and asks, “did that make you feel better?” Then it cuts to himself from a new angle, replying, “No. But can you do it again.” The balloon ingestion is not even the best trick in the video, the way he edits the video into a “perfect loop” is—it ends but then starts again automatically like all TikTok videos, making it appear like Jay is repeating the magic trick infinite times. The video reached 200,000 likes on TikTok. ‘Where is my money?’ Jay is not just in it for the likes though. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
GameStop is pivoting to retro games at select locations. As the industry moves to digital media — and the retailer struggles to adapt to the shifting landscape (including a short-lived stab at NFTs) — the company is betting on the old school. The GameStop Retro locations will stock physical... Continue reading at Engadget
[ Engadget | 2024-08-28 18:07:04 UTC ]
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The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetise content, particularly through traditional search. Continue reading at Media Week
[ Media Week | 2024-08-21 14:34:53 UTC ]
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Condé Nast, the media conglomerate that owns publications like The New Yorker, Vogue and Wired, has announced a multi-year partnership OpenAI to display content from Condé Nast titles in ChatGPT as well as SearchGPT, the company’s prototype AI-powered search engine. The partnership comes amid... Continue reading at Engadget
[ Engadget | 2024-08-20 19:30:57 UTC ]
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The Google TV streamer, a Chromecast replacement, is truly an AI-first device, using Gemini to offer content summaries and screen savers. The Apple TV version, with Apple Intelligence, can’t be far behind. I’ve long been a fan of the Apple TV (Apple’s digital media player set-top, box–not to be... Continue reading at Fast Company
[ Fast Company | 2024-08-17 09:00:00 UTC ]
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Cody Enterprise Editor Chris Bacon said he “failed to catch” the AI copy and false quotes. A quote from Wyoming’s governor and a local prosecutor were the first things that seemed slightly off to Powell Tribune reporter CJ Baker. Then, it was some of the phrases in the stories that struck him... Continue reading at Fast Company
[ Fast Company | 2024-08-14 15:09:11 UTC ]
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Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher. The media company, which houses a portfolio of... Continue reading at AdWeek
[ AdWeek | 2024-08-06 21:07:20 UTC ]
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Digital media company Ziff Davis acquired tech publisher CNET from its parent company, Red Ventures, for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been... Continue reading at AdWeek
[ AdWeek | 2024-08-06 10:53:30 UTC ]
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Canadian seniors haven't been the focus of many digital media literacy initiatives, but with more everyday tasks requiring digital fluency, misinformation swirling online and given the influence this cohort wields, experts say older adults want and need more education and support. Continue reading at CBC
[ CBC | 2024-07-26 08:00:00 UTC ]
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US officials and their allies have identified and taken down an artificial intelligence-powered Russian bot farm comprising almost 1,000 accounts. These accounts were able to spread disinformation and pro-Russian sentiments across X, formerly Twitter. The Justice Department has revealed the... Continue reading at Engadget
[ Engadget | 2024-07-10 11:16:59 UTC ]
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US officials and their allies have identified and taken down an artificial intelligence-powered Russian bot farm comprised of almost 1,000 accounts, which spread disinformation and pro-Russian sentiments on X. The Justice Department has revealed the the scheme that was made possible by software... Continue reading at Engadget
[ Engadget | 2024-07-10 05:40:34 UTC ]
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Mr. Diller, a digital media pioneer, lost a bidding war for Paramount Pictures decades ago. Now, he’s making a run at its parent company. Continue reading at The New York Times
[ The New York Times | 2024-07-01 22:31:42 UTC ]
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Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday
[ Digiday | 2024-06-26 13:42:23 UTC ]
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Since September 2023, the book criticism working group of the Freelance Solidarity Project (a union of digital media workers, organizing to raise labor standards across the industry) has been collecting data on freelance rates. Its findings, published earlier this month, are pretty damn bleak.... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-20 20:53:12 UTC ]
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Sundar Pichai, the chief executive of Google, said he never discussed a potential acquisition of the digital media start-up. Continue reading at The New York Times
[ The New York Times | 2024-06-15 01:18:47 UTC ]
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Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction in its workforce, according to multiple sources who have been terminated. Continue reading at Digiday
[ Digiday | 2024-06-14 16:05:57 UTC ]
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The tech website’s publisher, G/O Media, sold Gizmodo to the digital media and tech company Keleops. Continue reading at The New York Times
[ The New York Times | 2024-06-04 19:43:43 UTC ]
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There is continued disruption for media and entertainment (M&E) companies as evidenced by Deloitte's 18th Digital Media Trends Survey, which offers a forward-looking lens on the digital media landscape. Streaming, social and gaming are converging, and companies have an opportunity to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-06-03 07:00:00 UTC ]
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Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Continue reading at Digiday
[ Digiday | 2024-06-03 04:01:00 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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Takeaways from GWU’s Inaugural Student Journal Symposium, by Rachel Smith & Madeline Meyers From the Road [email protected] Wed, 05/29/2024 - 15:27 Photo by Madeline MyersReflecting on their trip to attend a conference dedicated to literary and... Continue reading at World Literature Today
[ World Literature Today | 2024-05-29 20:27:37 UTC ]
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