TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by hundreds of thousands of viewers on TikTok, the Chinese social video platform. He just never signed up to do it as part of TikTok’s advertising. In August, Jay says he started receiving messages from friends who had seen the TikTok ad, starring him. His first reaction was, “oh cool,” he says. But then it sunk in: He never knowingly agreed to let his likeness be used. “Why didn’t they let me know they were going to do that?” Jay asks, during a recent phone interview. Jay’s video is pure TikTok, so it’s no surprise the company would want to use it in its marketing. In it, Jay shoves what looks like a 3-foot-long, and kind of thick, balloon down his throat. When he’s done, he stares at the camera and asks, “did that make you feel better?” Then it cuts to himself from a new angle, replying, “No. But can you do it again.” The balloon ingestion is not even the best trick in the video, the way he edits the video into a “perfect loop” is—it ends but then starts again automatically like all TikTok videos, making it appear like Jay is repeating the magic trick infinite times. The video reached 200,000 likes on TikTok. ‘Where is my money?’ Jay is not just in it for the likes though. The... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
News tagged with: #e-mail statement #positive experience #repurpose people #user content #unconditional irrevocable #fully transferable #hereinafter invented #bad form #misguided strategy #everyday user #full-time job #twin brother #stage names #legal names #direct message #digital media

Other Publishing stories related to: ' TikTok users are surprised to find themselves in ads for the app '


‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps

Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on,... Continue reading at Digiday

[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live video #relevant content #apps appeared #mobile apps


This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek

[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #building bridges #stark difference


In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #social platforms


IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age

[ Advertising Age | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #javascript tags #general manager #scott cunningham


This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music-streaming services #digital downloads #biggest problem #marketing efforts #raised $2 #tech startup #longer videos #watch videos


How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad experience #digital experience #advertising industry #european publishers #weeks ago #huge boost #ad blockers


Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #native ads #publishers worry


Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #digital arm #todd haskell #sponsored articles


Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday

[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry observers #premium publishers #ad blocking #high-impact ads


Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-roll ads #banner ads #good amount #growing challenge #rapid rise #existential threat


In the “Web vs. Apps” Debate for Online Publishers, Apps Are on a Run

It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #online publishers #native apps


Lose the Clutter, Find the Spirit: Books on Finding Calm Through Getting Organized

Four new books from spirituality and religion publishers address the practical and spiritual benefits of tossing, reordering, and simplifying. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finding calm


Children's apps: 'Technology interferes with the story in most apps'

Author and critic Nicolette Jones says shes never seen a picture-book app doing something a book cant do betterLots of developers and publishers are exploring the potential of interactive picture book-apps for children, but can they ever hope to deliver a reading experience comparable to books?... Continue reading at The Guardian

[ The Guardian | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online presence #maggot moon


Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #iconic titles #business side #hearst tower #week tonight


When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #facebook appeared


Comixology Ends In-App Buying on iOS apps

Much as predicted at the time of its acquisition by Amazon, Comixology is removing in-app purchasing from its iOS apps, eliminating the 30% sales commission to Apple. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios apps


Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video service #publishing platform #$736 million


The HTML5 Question: To App or Not To App?

As publishers puzzle over their tablet strategies, a larger question will complicate matters during the next few years. Since tablets and smartphones all have built-in browsers, why not skip native apps altogether and publish in HTML or its next incarnation: HTML5? Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |


The surprising history of home economics, from industry to diplomacy

Danielle Dreilinger reveals the field’s scientists and activists, as well as its regressive side. Continue reading at The Washington Post

[ The Washington Post | 2021-06-18 12:00:00 UTC ]
More news stories like this | News stories tagged with: