Page 1 of 1 pages
Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with:
#senior director
#ab inbev
#ll continue
#hard lemonade
#nielsen data
#bon viv
#nielsen
Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#hard line
#independently verified
#press time
#ab inbev
#bon viv
#large chunk
#great idea
#nielsen