#nielsen data

Publishing news tagged with #nielsen data

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Streaming viewership surpasses cable TV for the first time in the US

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at 'Engadget'

[ Engadget | 2022-08-18 16:44:57 UTC ]
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Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Zenith wins consolidated Confused.com, Uswitch and Zoopla media business

Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at 'Media Week'

[ Media Week | 2021-11-03 11:07:53 UTC ]
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Mrs Hinch dust-busts into the top spot, with Nielsen data still incomplete

Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-04-07 17:08:28 UTC ]
More news stories like this | News stories tagged with: #nielsen #lightfourth estate #hilary mantel #mrs hinch #nielsen data #sthe mirror


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #nielsen #bon viv #nielsen data #hard lemonade #ll continue #ab inbev #senior director


Hold the ketchup, pass the ranch!

When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner restaurant in Iowa City got photobombed by a 22-year-old college student elbowing her way through a small crowd gathered around the bar. “Sorry, I’m just... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-03 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #short term #nielsen data