The kickoff of the National Football League season was readily apparent in Nielsen's September Gauge report, with broadcast TV seeing a slight viewership bump, and streaming services with exclusive NFL games also seeing big gains. (THR) Per Nielsen data, Amazon received... Continue reading >> [ Source: AdWeek | 2024-10-16 11:57:00 UTC ]
The 2024 Video Music Awards were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8%... Continue reading >> [ Source: AdWeek | 2024-09-13 11:57:00 UTC ]
The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year... Continue reading >> [ Source: AdWeek | 2024-09-12 22:15:35 UTC ]
The first presidential debate between Vice President Kamala Harris and former President Donald Trump drew an estimated 67.1 million viewers across 17 television networks, according to Nielsen data. (CNN) That's almost 16 million more people (a 31% jump) than the final... Continue reading >> [ Source: AdWeek | 2024-09-12 12:00:00 UTC ]
Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading >> [ Source: AdWeek | 2024-02-11 14:05:37 UTC ]
It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading >> [ Source: Engadget | 2022-08-18 16:44:57 UTC ]
Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading >> [ Source: Advertising Age | 2022-06-24 14:08:24 UTC ]
Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading >> [ Source: Media Week | 2021-11-03 11:07:53 UTC ]
Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading >> [ Source: The Bookseller | 2020-04-07 17:08:28 UTC ]
Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading >> [ Source: Advertising Age | 2019-10-18 21:39:48 UTC ]
When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner restaurant in Iowa City got photobombed by a 22-year-old college student elbowing her way through a small crowd gathered around the bar. “Sorry, I’m just... Continue reading >> [ Source: Advertising Age | 2019-09-03 09:00:00 UTC ]