#silver bullet

Publishing news tagged with #silver bullet

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Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’

As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at 'Digiday'

[ Digiday | 2019-06-26 04:00:25 UTC ]
More news stories like this | News stories tagged with: #silver bullet #target audience #multi-year deal #digital media


Mark Zuckerberg brushes off 'break up' during Facebook safety check

Facebook issued its latest report on enforcing decency standards on the social network Thursday, and CEO Mark Zuckerberg took the opportunity to criticize calls for the company to be broken up by regulators. In its "Community Standards Enforcement Report" posted online, Facebook provided... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 19:54:32 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #silver bullet


Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at 'AdWeek'

[ AdWeek | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silver bullet #earlier today #premium publishers