#york yankees

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Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
More news stories like this | News stories tagged with: #tv estimates #state farm #york yankees #nielsen

Bryce Harper brings more than passion to the game; making baseball fun is beyond a slogan

There was no greater story line at the All-Star game than the rush to anoint Aaron Judge as the so-called face of baseball, replacing Mike Trout. Judge is Paul Bunyan in cleats, he hits baseballs to the moon, and he plays for the New York Yankees. Judge also is polite and respectful — just like... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2017-07-16 00:00:00 UTC ]
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Book review: 'Damn Yankees' and the passions they stir

'Twenty-Four Major League Writers on the World's Most Loved (and Hated) Team' makes it personal.A couple of years ago, for Father's Day, my family bought me the interactive video game MLB 2K9 for the Wii. The great thing about the game, and also its enduring frustration, is its verisimilitude —... Continue reading at 'Los Angeles Times'