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From Amazon to Uber, internet companies are driving U.S. ad spend

If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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Whose ad spending is up? The big FANG theory

When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-25 07:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #magazine publisher #time warner #agency rosters #marketer profiles #exclusive access #google assistant