How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with: #trinity mirror #google amp #header bidding

Other Publishing stories related to: 'How Trinity Mirror raised its programmatic ad yields by 40 percent'

Authors call out John Lewis for 'similarities' between Christmas ad and children's books

John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | News stories tagged with: #christmas advert #authors call #john lewis #christmas ad #bookshop #children’s book #bookseller

Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #recently unveiled #makes sense #ad spend #digital media

Reading enterprise raises £12k after 100,000 books ruined in Doncaster floods

A social enterprise promoting literacy, Reread in Doncaster, has raised £12,000 in five days after hundreds of thousands of its books were damaged or destroyed by major floods. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 06:52:31 UTC ]
More news stories like this |

The Athletic, Axios Raising Money as Rivals Consolidate

Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-12 18:00:39 UTC ]
More news stories like this | News stories tagged with: #raising money #digital media

Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #york magazine #direct result #online publishing #digital media

Trump raises record-breaking political donations amid impeachment inquiry

In the driver’s seat is Brad Parscale, Trump’s digital media director, who led the efforts to raise a record-breaking $125 million in just the last quarter, according to the New York Times. His ability to turn impeachment into this many millions... Continue reading at CBC

[ CBC | 2019-11-10 20:11:52 UTC ]
More news stories like this | News stories tagged with: #digital media

FutureBook Live panel to raise cultural impact of books

Booker director Gaby Wood, Faber chief Stephen Page, Dialogue publisher Sharmaine Lovegrove and Bluebird founder Carole Tonkinson are the latest speakers to be announced for FutureBook Live, The Bookseller’s publishing conference, to be held on 25th November. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 00:49:04 UTC ]
More news stories like this | News stories tagged with: #futurebook live #publishing conference

‘Flowers In the Attic’ Is Still In Bloom At 40

To celebrate the 40th anniversary of the release of V.C. Andrews’s series-launching blockbuster this year, Gallery Books is planning a social media campaign and a new trilogy by Andrew Neiderman, who continued the series after Andrews’s death in 1986. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #40th anniversary #gallery books

Restaurant software startup raises $5 million

Fairfax restaurant software startup MarginEdge Co. has raised $5 million in fresh funding, the company announced Tuesday. The round was led by Osage Venture Partners with participation from New York-based In Good Company Hospitality. It brings its total funding since MarginEdge's founding in... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-22 12:00:00 UTC ]
More news stories like this | News stories tagged with: #fresh funding #company continues #recently signed #fairfax

Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen

P.T. Barnum, the showman and grifter who held up a funhouse mirror to America

Robert Wilson explores how Barnum’s oddities and schemes helped shape the nation’s character. Continue reading at The Washington Post

[ The Washington Post | 2019-10-18 13:20:30 UTC ]
More news stories like this |

Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners

Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digiday research #digital publishers

Number of Self-Published Titles Jumped 40% in 2018

The number of books self-published in the U.S.in 2018 jumped 40% over 2017, according to Bowker’s annual survey of the self-publishing market. More than 1.6 million books were self-published last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual survey #self-publishing market

Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
More news stories like this | News stories tagged with: #harry potter

TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | News stories tagged with: #e-mail statement #bad form #full-time job #twin brother #digital media

TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher

Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | News stories tagged with: #short stories

What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media