How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
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Boldwood and Ad Lib snare Tiger King book for new e-book venture

Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Abulafia’s The Boundless Sea lands £40,000 Wolfson History Prize

David Abulafia’s The Boundless Sea (Allen Lane), a global history of humankind told through our relationship with the world’s oceans, has won the £40,000 Wolfson History Prize. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 10:43:11 UTC ]
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Coronavirus Impact in Russia: Publisher Cites Up to 75-Percent Profit Loss

The Russian market's book publishing sector has been designated by the state as eligible for special financial support during the pandemic. The post Coronavirus Impact in Russia: Publisher Cites Up to 75-Percent Profit Loss appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 16:37:40 UTC ]
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40 Under Forty: Christopher Michael Schroeder aims to make New Mexico the most small business-friendly state

Through SOMOS ABQ, Schroeder and others celebrate what makes Albuquerque a unique place. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-10 18:50:00 UTC ]
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Mirror Books to publish Martin and Shirlie Kemp's love story

Mirror Books has acquired Martin and Shirlie Kemp's joint autobiography in a world rights deal to publish this October. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 20:52:39 UTC ]
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Open source security flaws found in 70 percent of applications

New research from application security specialist Veracode finds seven in 10 applications have a security flaw in an open source library on initial scan, highlighting how use of open source can introduce flaws, increase risk, and add to security debt. The study analyzed the component open source... Continue reading at Betanews

[ Betanews | 2020-05-19 09:57:36 UTC ]
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Virtual events should 'mirror the real world', says Orion's Wilding

Maura Wilding has urged publicists and marketing teams to think about "mirroring the real world" when organising online events. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 01:03:37 UTC ]
More news stories like this | News stories tagged with: #virtual events #real world #marketing teams

‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
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Anemic Ad Sales Impact Meredith’s Q3 Earnings

After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age

[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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Square Enix’s 'Stay Home and Play' bundle gives you 54 games for under $40

Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World

[ PC World | 2020-05-08 18:45:00 UTC ]
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BINC, Comicbook United Raise $950K for Comics Retailers

The Book Industry Charitable Foundation, in partnership with the newly created Comicbook United Fund, have raised more than $950,000 to be used to support comic shop retailers struggling to survive during the pandemic lockdown. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Bon Appétit Variety Show Raises $200K for Charity—and Thousands of New Subscribers

A variety show put on by Bon Appétit's test kitchen staff Friday evening, live-streamed on YouTube and benefiting the World Central Kitchen, was loud, silly, at-times chaotic, and in the end, remarkably effective. Nearly 500,000 viewers tuned into the show at some point during the two-hour... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
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Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek

[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Debut author Jacqueline Rohen dies suddenly, aged 40

Author and conservationist Jacqueline Rohen, whose debut novel How to Marry Your Husband is published by Arrow this month, has died suddenly at her home in Uganda. Continue reading at The Bookseller

[ The Bookseller | 2020-05-04 07:16:06 UTC ]
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Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books

A rare benefit of COVID-19, the UK's government finally–and suddenly–has wiped out the market's punishing tax on digital publications. The post Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-30 16:03:25 UTC ]
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Kate Mortenson launching national digital media company, raising $10M

Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
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The Surreal Stories of “Lake Like a Mirror” Show How Power Distorts Reality

Ho Sok Fong is without a doubt one of the most lauded Malaysian short story writers working in Chinese. Since winning her first literary prize in 2002, she has authored two story collections, namely Maze Carpet and Lake Like a Mirror, both published in Taiwan. Lake Like a Mirror is now available... Continue reading at Electric Literature

[ Electric Literature | 2020-04-28 11:00:09 UTC ]
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