Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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When Protocol, a new site focusing on technology coverage, launched in February, expectations were high. After all, the man behind the site—Robert Allbritton, who owns it through his holding company, Capital News—also helped create Politico, one of the most successful digital media companies of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-23 11:45:31 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Bloomsbury has raised gross proceeds of £8.4m, thanks to the completion of a share placement worth 5% of its existing share capital. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 13:18:40 UTC ]
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Mirror Books will publish The Weight of Small Things by debut author Julie Lancaster. Continue reading at The Bookseller
[ The Bookseller | 2020-04-16 14:24:03 UTC ]
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After weeks of credible speculation and reporting, LSC Communications announced clarity around its reorganization plans, which includes filing for Chapter 11 bankruptcy with the Southern District of New York. The company was left with few option after accumulating at least $893 million in... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-13 15:00:01 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Scottish YA author Claire McFall is releasing an e-book title, Making Turquoise, to raise money for food banks. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 05:38:55 UTC ]
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W H Smith has confirmed it plans to strengthen its balance sheet with new lending facilities of £120m accompanied by an equity issue of up to 13.7% of its issued share capital. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 20:57:09 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Kathy Valentine's hair-raising memoir recounts life before, during and shortly after the Go-Go's ascended to become the darlings of the MTV generation. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-02 19:09:22 UTC ]
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Author James Patterson is spearheading a group that includes Reese Witherspoon, Reese’s Book Club, the Book Industry Charitable Foundation, and the American Booksellers Association in an effort to raise millions of dollars to help save independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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“Even years after the events,” Perrotta says of the characters he created, “they were trying to figure out how to process this grief.” Continue reading at The Washington Post
[ The Washington Post | 2020-03-25 15:16:52 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Bookshop.org, an alternative to Amazon that shares proceeds from book sales with independent bookstores, will give more money to those stores in response to the coronavirus pandemic and its impact on small businesses. Bookshop announced today that it would increase bookstore partners’ affiliate... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-18 15:09:12 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Hilary Mantel’s The Mirror and the Light (Fourth Estate) has claimed the UK Official Top 50 number one spot for a second week running. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 11:08:45 UTC ]
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