How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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S4 Capital Hopes to Raise $126 Million to Further Expand Through Mergers

Martin Sorrell's S4 Capital proposed a new share offering today in hopes of raising $126 million (or 100 million euros) to further its expansion through mergers and acquisitions. The disclosure was made as part of S4 Capital's latest trading update where the company, which houses digital media... Continue reading at AdWeek

[ AdWeek | 2020-07-15 20:58:21 UTC ]
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Manual on how to raise anti-racist children goes to Dialogue Books

Dialogue Books has acquired "a vital toolkit for parents to talk to their children about race", called Wish We Knew What to Say, by behavioural and data scientist Dr Pragya Agarwal. Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 20:25:41 UTC ]
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Templar raises the roof with Jack Pepper's musical exploration

Bonnier Books UK's Templar will publish Raising the Roof: The Colourful Characters of Classical Music by composer Jack Pepper. Continue reading at The Bookseller

[ The Bookseller | 2020-07-12 20:00:10 UTC ]
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National Poetry Day to highlight 40 new books focusing on poetry participation

The 2020 campaign to mark National Poetry Day on 1st October will highlight a list of 40 new books focused on poetry participation, including work from Michael Rosen, Inua Ellams and Kate Clanchy. Continue reading at The Bookseller

[ The Bookseller | 2020-07-09 10:54:41 UTC ]
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‘Caravaggio’s ‘Cardsharps’ on Trial’ raises questions of artistic authenticity amid riveting courtroom drama

Another new masterwork of scholarship is also available: G. Thomas Tanselle’s “Descriptive Bibliography.” Continue reading at The Washington Post

[ The Washington Post | 2020-07-08 16:30:33 UTC ]
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Indie Success: Raising Voices, Finding Opportunities

After more than 30 years, the publishers of 'Just Us Books' continue to innovate and inspire. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
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NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Writers Against Racial Injustice Raises $55,000 for Equal Justice Initiative

Six authors have formed Writers Against Racial Injustice, raising $55,000 for the Equal Justice Initiative in three weeks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-23 04:00:00 UTC ]
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As IPA Backs Simon & Schuster on Bolton Book, Court Hearing Yields Little

A Friday afternoon court hearing on the Trump challenge to John Bolton's book produces no prior restraint, and Simon & Shuster thanks the International Publishers Association for its support. The post As IPA Backs Simon & Schuster on Bolton Book, Court Hearing Yields Little appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-19 21:17:52 UTC ]
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Creative Access reports 40% of community 'running out of money' in wake of coronavirus

A survey of the Creative Access community, investigating the impact of coronavirus on under-represented communities within the creative industries, has revealed 80% are prioritising finding a new job or freelance work, with almost 40% saying they have run out of money already or are about to do so. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 17:26:02 UTC ]
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Raising a boy in 2020 is tough. Three new books aimed at fathers offer some guidance.

The father-son relationship is more complex than ever. And talking about the difficult stuff needs to start sooner. Continue reading at The Washington Post

[ The Washington Post | 2020-06-18 12:00:00 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Hachette moves to back Rowling after staff raise concerns

Staff at Hachette working on J K Rowling's new book The Ickabog have threatened to down tools over the author's recent comments affecting the transgender community. Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 07:05:23 UTC ]
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