Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with:
#trinity mirror
#google amp
#header bidding
Over the years, Intercept co-founder Glenn Greenwald has made more than a few enemies. What some of his fans and supporters see as a crusade for truth and justice can strike others—including those who become the targets of his journalistic crusades—as needlessly hostile and potentially biased.... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-22 12:45:02 UTC ]
More news stories like this | News stories tagged with:
#puerto rico
#university students
#sources familiar
#internal memo
#digital media
#pulitzer prize
Mirror Books has bought a follow-up book to Stephen G Michaud and Hugh Aynesworth's Netflix series tie-in Ted Bundy: Conversations with a Killer. Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 02:50:45 UTC ]
More news stories like this | News stories tagged with:
#mirror books
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | News stories tagged with:
#tremor international
#international publishing
The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | News stories tagged with:
#news corp
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with:
#tremor international
#minority stake
#ad-tech company
#exclusive rights
#news corp
#international publishing
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with:
#three-year partnership
#news corp
Mirror Books will publish "a major début by a fresh and exciting new voice in literature", inspired by a true story of a girl from a Romani ghetto. Continue reading at The Bookseller
[ The Bookseller | 2020-01-05 17:15:59 UTC ]
More news stories like this | News stories tagged with:
#mirror books
#true story
A crowdfunding campaign to create a “feminist safe haven” bookshop in Paris has only a week left to raise the remaining £7,000 needed to secure premises, after securing two-thirds of its financial target. Continue reading at The Bookseller
[ The Bookseller | 2020-01-02 16:26:28 UTC ]
More news stories like this | News stories tagged with:
#week left
#crowdfunding campaign
#bookshop
Mirror Books has acquired the true story of Lucy, the puppy farm Cavalier King Charles Spaniel, and the campaign she inspired that led to Lucy’s Law and the nationwide ban on puppy farming. Continue reading at The Bookseller
[ The Bookseller | 2019-12-24 02:27:24 UTC ]
More news stories like this | News stories tagged with:
#mirror books
#true story
Kishani Widyaratna and Kit Caless have helped raise more than £11,000 for people in poverty in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 21:46:33 UTC ]
More news stories like this | News stories tagged with:
#kishani widyaratna
#trussell trust
Galley Beggar Press was facing ruin after the collapse of The Book People, but the public has supplied Christmas magic of a kind I don’t usually buy intoIf a novelist had submitted a story to my publishing company about someone losing £40,000 one day and then regaining it the next, thanks to the... Continue reading at The Guardian
[ The Guardian | 2019-12-19 17:31:08 UTC ]
More news stories like this | News stories tagged with:
#small press
#phone call
#small publisher
#book people
Galley Beggar Press has raised more than £42,000 in under 24 hours, "saving" the independent publisher and filling the financial “black hole” created from The Book People going into administration earlier in the week. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 04:52:46 UTC ]
More news stories like this | News stories tagged with:
#book people
#independent publisher
The International Association of Scientific, Technical and Medical Publishers (STM) has written to the US Office of Science and Technology Policy expressing its “alarm” at rumours that the Trump administration is considering a “precipitous” move to require all federally funded research to be... Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 20:30:17 UTC ]
More news stories like this | News stories tagged with:
#policy change
#open access
#international association
#trump administration
Picador commissioning editor Kishani Widyaratna (pictured) and Influx Press co-founder Kit Caless have launched a fundraiser for people in the publishing industry to donate money to the Trussell Trust with nearly £4,000 raised within five hours. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 19:29:32 UTC ]
More news stories like this | News stories tagged with:
#food banks
#trussell trust
#publishing industry
#picador
A few years ago, investors were eager to throw money at digital media startups. Not anymore. But there are some Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 15:51:10 UTC ]
More news stories like this | News stories tagged with:
#$20 million
#digital media
Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
More news stories like this |
On November 12, at the Pen Parentis Literary Salon in Lower Manhattan, I hear author Jimin Han say something I’ve never heard a writer admit before. “I didn’t really commit to being a writer until I had children,” Han says to a room of 20 or so writers, all of whom are parents. There is […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-06 09:47:14 UTC ]
More news stories like this | News stories tagged with:
#lower manhattan
#literary community
Jane Bettany has won HQ and Gransnet's writing prize for unpublished women writers aged over 40. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 01:51:32 UTC ]
More news stories like this | News stories tagged with:
#women writers
While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#banner ads
#golden age
#digital content
Waterstones and Fourth Estate will team up this Christmas to create a gift card celebrating Hilary Mantel’s eagerly-awaited The Mirror & The Light, the first time the chain has created a gift card for a specific title. Continue reading at The Bookseller
[ The Bookseller | 2019-11-20 19:54:20 UTC ]
More news stories like this | News stories tagged with:
#fourth estate
#gift card