Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Mirror Books has acquired true crime story The Witness by journalist Nicola Tallant. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 02:59:59 UTC ]
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After an initial phase of investigation, the UK’s Competition & Markets Authority has decided that the loss of competition brought about by the proposed merger between Cengage and McGraw-Hill could raise the price of university textbooks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 21:53:42 UTC ]
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Hilary Mantel’s conclusion to her Thomas Cromwell trilogy sold more than 95,000 copies in three daysHilary Mantel’s much-anticipated The Mirror and the Light has been selling a copy every 2.7 seconds since its release last Thursday, with the final book in the two-time Booker winner’s trilogy... Continue reading at The Guardian
[ The Guardian | 2020-03-10 18:55:55 UTC ]
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Mantel’s first two installments, “Wolf Hall” and “Bring Up the Bodies,” both won the Booker Prize. Continue reading at The Washington Post
[ The Washington Post | 2020-03-10 15:47:07 UTC ]
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Hilary Mantel’s The Mirror and the Light (Fourth Estate) has gone straight into the UK Official Top 50 number one spot in its first three days on sale, selling 95,141 copies for £1.55m across all editions. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 23:55:32 UTC ]
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Mirror Books is to publish The Journey by Abdul Musa Adam, with Ros Wynne-Jones. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 16:43:33 UTC ]
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Hilary Mantel signed copies of The Mirror & The Light (Fourth Estate) for lucky fans ahead of today’s official publication as the book’s cover was beamed on to the Tower of London. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 07:49:45 UTC ]
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Mirror Books will publish new memoir about the only living sisters to have signed the Official Secrets Act during the Second World War. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 12:36:25 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has illuminated the Amazon Charts a week ahead of publication, with the final title in the Cromwell trilogy rising 10 places to claim the Most-Sold: Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 04:41:46 UTC ]
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“It was a challenge to see if I still had Wayside School inside me,” the author says. It turns out, he did. Continue reading at The Washington Post
[ The Washington Post | 2020-02-26 13:00:00 UTC ]
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“It was a challenge to see if I still had Wayside School inside me,” the author says. It turns out, he did. Continue reading at The Washington Post
[ The Washington Post | 2020-02-26 13:00:00 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Mirror Books is set to publish a memoir by Aneira Thomas, the first baby born on the NHS. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 20:50:00 UTC ]
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Critics have praised Hilary Mantel’s The Mirror & The Light (4th Estate) as "magnificent" and a "masterpiece". Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 01:04:19 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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Explorer and biologist Roman Dial reflects on parenting in this memoir of the search for his son, who vanished while solo hiking in Costa Rica. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-02-12 23:38:32 UTC ]
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Explorer and biologist Roman Dial reflects on parenting in this memoir of the search for his son, who vanished while solo hiking in Costa Rica. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-02-12 23:38:32 UTC ]
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OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff
[ Stuff | 2020-02-07 16:00:00 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
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