Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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All six roles at Mirror Books have been placed at risk of redundancy as the imprint is taken over by the Reach publishing team. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 04:48:24 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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The latest scholarship, including an increasing number of Black and women New Testament experts, adds new ideas to age-old debates about the apostle's theology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-28 04:00:00 UTC ]
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A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
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Welcome to part two of the first episode of our new original podcast, Lit Century: 100 Years, 100 Books. Combining literary analysis with an in-depth look at historical context, hosts Sandra Newman and Catherine Nichols choose one book for each year of the 20th century, and—along with special... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-20 08:51:44 UTC ]
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The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Mirror Books will publish Happy Dog Days at the Pug Café by Anushka Fernando and Bertie the Pug, the first book from the Pug Café. Continue reading at The Bookseller
[ The Bookseller | 2020-09-07 03:22:09 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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The future of the Brontë Parsonage Museum is at risk following an estimated loss of £500,000 during lockdown, the Brontë Society has said. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 03:33:28 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Atlantic imprint Corvus has acquired Rose Carlyle's The Girl in the Mirror, which debuted at number one in the New Zealand adult fiction charts, says the publisher. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 08:34:52 UTC ]
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W F Howes is to release new audiobook versions of a "cult series of horror-genre" books, using 40-year-old recordings made by their original publisher The Eden Book Society. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 10:06:08 UTC ]
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In Hope Larson’s graphic novel “All Together Now,” an eighth-grade singer-songwriter struggles to find her voice after the band she started breaks up. Continue reading at The New York Times
[ The New York Times | 2020-08-15 14:56:16 UTC ]
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The book trade continues a run of some 15 weeks of upward lift in the US market, says NPD's Kristen McLean, especially good 'for the dog days of summer.' The post US Book Industry: NPD Sees More Gains in July, 16 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-13 13:15:23 UTC ]
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Mirror Books has landed the “extraordinary” true story of Audrey Hepburn and her time as a resistance fighter during World War II, written by Robert Matzen. Continue reading at The Bookseller
[ The Bookseller | 2020-08-07 00:33:13 UTC ]
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Layla Saad, Dorothy Koomson, Kate Mosse, Laura Bates and Kerry Hudson are among 40 writers contributing to a "uniquely empowering" feminist charity book collection, spearheaded by the Feminist Book Society, in collaboration with not-for-profit publishers And Other Stories in the UK and The... Continue reading at The Bookseller
[ The Bookseller | 2020-08-05 15:11:50 UTC ]
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