Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Fable, a mobile platform for online book clubs that launched in early 2021, has announced $20 million in Series A funding, which will used to expand the company's services, such as the recently launched club with 'Lord of the Rings' actor Sean Astin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-11 05:00:00 UTC ]
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Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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Storytel reports good momentum for its audiobook and ebook streaming services in Poland, Russia, and Turkey—and less so in the Netherlands. The post Sweden’s Storytel Cites a 20-Percent Gain in 2021 over 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-10 12:45:40 UTC ]
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The French Publishers Association (Syndicat National de l’Edition, SNE) and a group of authors have sounded alarm bells over the imminent merger between France’s two largest book publishers, Hachette Livre and Editis, into a single media group. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 15:58:02 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Mirror Books has signed journalist Sebastian Murphy-Bates' book on serial killer Stephen Port. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 10:18:42 UTC ]
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The team at New Beacon Books, the UK's first Black specialist bookshop, has praised the “amazing support from the community” following a highly successful crowdfunding campaign which has not only saved the store but netted £76,000 in only a few days. Continue reading at The Bookseller
[ The Bookseller | 2022-01-03 18:47:55 UTC ]
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A crowdfunder to save London’s New Beacon Books has raised more than £5,000 within hours of launching. Continue reading at The Bookseller
[ The Bookseller | 2021-12-30 15:27:20 UTC ]
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Independent bookshop Kibworth Books has raised more than £2,000, to gift books to children being treated in Leicester Royal Infirmary over Christmas. Continue reading at The Bookseller
[ The Bookseller | 2021-12-24 11:27:47 UTC ]
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The Margate Bookshop has collected almost £3,000 to buy books for local schoolchildren with plans to run the fundraiser as an ongoing scheme alongside other independent bookstores, potentially as part of a charity. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 07:48:13 UTC ]
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Hachette Livre owner Lagardère has raised its publishing division's profitability outlook to 13.5%. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 11:14:48 UTC ]
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Serpent's Tail has bagged a post-apocalyptic novel and a memoir from 2020 Goldsmiths Prize winner M John Harrison, who is leaving his long-term publisher Gollancz after 40 years. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 23:45:16 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Year-to-date performance in the American book market is looking likely to converge with that of 202 at 8 percent, NPD Books reports. The post NPD Projects US Print Book Unit Sales 17 Percent Above 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-14 02:53:50 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 16:44:18 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Matthew Stewart examines the behaviors and beliefs of the elite, beyond the 1 percent. Continue reading at The Washington Post
[ The Washington Post | 2021-11-12 13:00:00 UTC ]
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TV hosts Ant & Dec, a.k.a. Anthony McPartlin and Declan Donnelly, are releasing their debut children's book next year to raise money for the NSPCC. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 13:59:39 UTC ]
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