Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Audiobook firm W F Howes has teamed up with publisher Head of Zeus on the audio launch for Lọlá Ákínmádé Åkerström’s debut novel In Every Mirror She’s Black. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 01:40:29 UTC ]
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Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian
[ The Guardian | 2021-10-01 23:52:05 UTC ]
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The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading at The New York Times
[ The New York Times | 2021-09-27 02:20:46 UTC ]
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Andersen Press and art events company Wild in Art have now raised more than £1m for UK charities after a recent auction secured £312,750 for the Heart of Kent Hospice. Continue reading at The Bookseller
[ The Bookseller | 2021-09-12 18:31:50 UTC ]
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As much as £2.2 billion (US$3.1 billion) in revenue, the Publishers Association says, is imperiled in the UK's copyright consultation. The post UK’s Publishers Association: 64 Percent of Book Revenue at Stake in Copyright Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-30 00:44:30 UTC ]
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Total revenues year-to-date January-to-June revenues across all categories in the US book industry came in at US$6.3 billion. The post AAP StatShot: US Industry Up 18.1 Percent, January to June, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-24 15:00:26 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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Mirror Books has acquired worldwide rights from The Can Group to Christine McGuinness' first book A Beautiful Nightmare. Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 11:33:49 UTC ]
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Fiona Sampson’s biography reads like a thriller, a memoir and a provocative piece of literary fiction. Continue reading at The Washington Post
[ The Washington Post | 2021-08-17 12:00:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Mirror Books has scooped My Hidden Race, the life story of Team GB athlete Anyika Onuora, which promises to reveal the “brutal reality” of professional sport for many Black females. Continue reading at The Bookseller
[ The Bookseller | 2021-08-07 00:42:40 UTC ]
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The monthly report from the Association of American Publishers sees the United States' book industry up 23.4 percent year-to-date. The post AAP’s StatShot: US Publishing Up 11.1 Percent in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-21 21:23:01 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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The 2021 trade campaign to mark National Poetry Day (NPD) on 7th October is spotlighting 43 new poetry books from 26 different publishers, in a year that sees more recommendations from indie presses than ever before. Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 09:29:33 UTC ]
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Former Review Bookshop manager Katia Wengraf has raised more than £10,000 online to help fund her new independent store, Mount Florida Books, in a former tattoo parlour in Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 21:34:09 UTC ]
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Mirror Books will publish a guide to reducing your carbon footprint from ITV meteorologist and climate change expert Laura Tobin. Continue reading at The Bookseller
[ The Bookseller | 2021-06-12 18:03:38 UTC ]
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'The biggest threat to our industry post-Brexit,' says the Publishers Association, is an 'international copyright exhaustion framework.' The post UK Book Publishing Industry Raises Copyright Alarm: ‘Save Our Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-07 17:22:58 UTC ]
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