Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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In 2020, the Audio Publishers Association sales report finds more than 71,000 audiobooks were published in the US, up 39 percent over 2019. The post Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-01 13:14:36 UTC ]
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A century after a mob of white vigilantes torched a prosperous area of Tulsa, Okla., nicknamed 'Black Wall Street,' Trinity University Press is publishing an eyewitness account that was previously only privately published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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More than 30 people raised $8.35 million to buy the building that houses Warwick's bookstore in La Jolla, Calif., saving it from having to move from where it has operated since 1952. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-03 04:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Indie Shindig, a virtual event series for booksellers created by half a dozen publishers, aims to raise up to $18,000 for We Need Diverse Books and Binc. Author Gayle Forman and Penguin Books for Young Readers are contributing sales of Forman's new novel to Binc's "Thrive to Survive" campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
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Strong book sales continue in Q1 of 2021, with print sales up 29 percent in the US. And in 2020, ebook sales increased by 17 percent. The post US First-Quarter 2021 Print Book Sales Grew 29 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-19 16:24:12 UTC ]
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The organizers of at least five British awards received emails asking them to transfer prize money to a PayPal account. One of them paid out. Continue reading at The New York Times
[ The New York Times | 2021-04-16 17:53:34 UTC ]
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Hachette Book Group releases an environmental progress report, which found that paper accounts for 95% of the publisher's carbon footprint. The post Hachette Book Group: 2-Percent Rise in Carbon Footprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 12:30:13 UTC ]
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Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
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Ingram Content Group seeds Binc's 'Survive to Thrive' bookstore grant program, with additional major support from publishers and Bookshop.org. The post US Book Industry Charitable Foundation Raises $1 Million for Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-01 14:26:57 UTC ]
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A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
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A new book market report on Finland's book market shows the impact of the pandemic and looks at the bestselling Finnish books of 2020. The post Finland’s 2020 Audiobook Sales Doubled, Ebooks Up 84 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-25 16:14:36 UTC ]
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Simon & Schuster Children’s Books is to publish Vespertine, an "epic" YA fantasy duology by Margaret Rogerson. Continue reading at The Bookseller
[ The Bookseller | 2021-03-19 18:14:32 UTC ]
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In “To Raise a Boy,” Emma Brown explores the many influences that shape boys and why we need to rethink them. Continue reading at The Washington Post
[ The Washington Post | 2021-03-16 07:00:04 UTC ]
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US books sales in 2020 were mixed, with AAP reporting trade book revenues up but declines in K-12 and higher education materials. The post AAP StatShot: US Trade Book Sales Up 9.7 Percent for 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-25 16:02:04 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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The digital distributor reports a rise in audiobook titles of 123 percent in 2020 over the previous year. Print-on-demand advanced 18 percent. The post Germany-Based Bookwire in 2020: Titles Up 11 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-08 05:46:46 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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