How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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Raising our A-game

Many Deaf people are natural storytellers, with a flair for creative thinking. And yet there are so few of us in publishing. As well-publicised research shows, just as people of colour are grossly underrepresented in this field, so too are disabled people, making up only 6.6% of the entire... Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 06:12:15 UTC ]
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AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020

Overall in 2020, the AIE and ALI with Nielsen have reported, Italians purchased 104.5 million book in 2020. The post AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 21:50:15 UTC ]
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AAP StatShot: US Adult Book Sales Up 35.4 Percent in November

An unusual dip for downloaded audiobooks plays into the November 2020 StatShot book sales figures from the Association of American Publishers. The post AAP StatShot: US Adult Book Sales Up 35.4 Percent in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-25 19:02:26 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
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Indies raise concerns over 'nightmare' Brexit costs and delays

Indie publishers are struggling with increased costs and ongoing delays caused by Brexit, with one describing the situation as a “complete nightmare” and another warning it may have to ditch export sales from its site. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 13:30:15 UTC ]
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Entering the Hall of Mirrors

MY DARLING FROM THE LIONS, Rachel Long’s debut poetry collection that was recently shortlisted for the UK’s Forward Prize for Best First Collection and the Costa Book Award for Poetry, is a gathering of reflections and distortions, deciphering the various ways the self is molded by internal and... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2021-01-17 18:00:05 UTC ]
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40+ YA Book Cover Artists and Designers to Follow on Instagram

Love YA book covers? You'll want to follow these YA book cover artists and designers on Instagram for a peek behind the scenes. Continue reading at Book Riot

[ Book Riot | 2021-01-11 11:33:00 UTC ]
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Börsenverein Report Shows 2020 German Book Revenue Down 2.3 Percent

Shutdowns in December short-circuited the German market's progress in making up book sales losses from spring lockdowns. The post Börsenverein Report Shows 2020 German Book Revenue Down 2.3 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-08 15:54:29 UTC ]
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Moomin marvellous: Brand raises £1m for Oxfam with Sort Of Books and Waterstones

A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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Many Bookstores Still Raising Cash on GoFundMe

A number of bookstores across the United States are still relying on GoFundMe to keep afloat during a catastrophic year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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Grove Atlantic Raises Entry-Level Pay, Forms Exec Committee

Grove Atlantic has created a six-person executive committee to help CEO Morgan Entrekin run the publisher and increased the entry-level salary to $40,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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“Romance Is Political”: The Unlikely Fundraising Effort That Raised $400,000 for the Georgia Senate Runoff Race

Courtney Milan explains how a group of romance novelists rallied behind one of their own: Stacey Abrams. Continue reading at Slate

[ Slate | 2020-12-07 19:30:17 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Indian move to regulate digital media raises censorship fears

Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian

[ The Guardian | 2020-11-11 18:02:04 UTC ]
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Mirror Books picks up Cannon Hall Farm title

Mirror Books has acquired the "tough and touching" story Living Our Best Lives: Cannon Hall Farm by the Nicholson family and Nicole Carmichael. Continue reading at The Bookseller

[ The Bookseller | 2020-11-11 13:20:33 UTC ]
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NPD Books: US October Sales up 7.1 Percent Over 2019: ‘A Healthy Month’

The United States market is on track for 'one of the highest volume years for US trade book sales in NPD BookScan history.' The post NPD Books: US October Sales up 7.1 Percent Over 2019: ‘A Healthy Month’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-10 14:47:08 UTC ]
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